Regional Marketing Director

As the Regional Marketing Director you'll take part in an end-to-end marketing experience as you contribute and lead all the key facets in a product's journey. Looking for a candidate with full-funnel marketing experience, including product, content, brand, customer, digital, etc.

Client Details

AI-based HCM SaaS company valued at over $1B.

Description

• Understanding the Market: Prospects; their goals, their fears, their wins, their losses; you'll be the go-to person for everything customer related. You'll drive the sense of customer obsessiveness in every team that you'll be working with. You'll keep a track of every market movement, competition, potential collaborations, threats and opportunities for us to jump at and double down on.
• Understanding the Product: You'll be the bridge between product and the customer. This will require you to invest a significant amount of time understanding the product, its implementation, its future roadmap, its strengths and its weaknesses. You'll also be expected to keep track of how the product is positioned against competing offerings.
• Storytelling: You should be good at communicating complex ideas in simplest consumable terms. Your work on messaging and positioning will play a key role in how the product is being perceived in various groups of our ecosystems. Our customers/ prospects, partners, industry influencers and analysts, our sales team, marketing team and so on and so forth.
• Program Management: We believe that empathy is an insanely productive enabler for a good product marketer. You'll be working with different functional teams like Sales, Customer Success and Product Management, all with their own set of priorities and timelines. You'll have to be proactive, be assertive when needed and empathetic at the same time to ensure program/ initiative success.
• Customer Marketing: One of the key levers of the companies growth strategy has been enabling word of mouth at scale. Our customers are our primary advocates. You'll operate within a long-term customer marketing framework; A framework that includes, identifying ways to convert more customers into advocates, managing and leveraging existing advocates to add measurable value to the sales pipeline and NPS, conceptualizing and executing product adoption and upsell campaigns.
• Analyst Relationships: Being an enterprise focused technology company which strives to always do right for its customers. We aim to provide the most accurate, consistent, and comprehensive perspective to industry analysts and to enable receiving the same from industry analysts to inform key decisions we're making. As a part of this orchestration, you'll be focusing on two key areas.
• Analyst Briefing and Communication: You are expected to help plan and execute regular analyst briefings - while closely collaborating with the Product / Marketing/ Sales leadership teams. Plan and own regular analyst communications such as newsletters, social media engagement, etc.
• Analyst Report Coverage Position: You'll aid in planning our strategy for calibrating our perception within the analyst community and improving newsletters, analyst reports. This will include running campaigns, working with cross functional teams to package, repackage the offering, ensuring consistent customer reviews.
• Analytics: Do you ask questions? Do you ask an annoying quantum of questions? If you do, we'll make for a perfect fit. We don't think that we have all the answers. We execute, we measure, we re-calibrate and execute again. You'll be expected to measure and report and have a plan for a better 2.0 execution at any given time, for any given program. That said, we ensure that analytics is a lever for progress and not an excuse for paralysis.

Profile

• You have 7- 15 Years of experience in a product/ marketing function targeting B2B enterprises.
• 3+ Years of experience in in HR Tech SaaS Ecosystem.
• You're comfortable getting your hands dirty with technology, product, information security, infrastructure and more.
• You're good at measuring, analysing and understanding key SaaS metrics.
• Please note that this is just an indicative set of guidelines, that is designed to help us streamline our efforts to find the right candidate and by no means is exhaustive or mandatory. If you think that you're a good fit for the role, despite not fitting in some of the boxes, we really don't want to miss a chance to speak with you.

Job Offer

Competitive base salary, bonus, and equity.

MPI does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual's status in any group or class protected by applicable federal, state or local law. MPI encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.