Senior Content Marketing Manager (Telehealth.org)
Who we are
Telehealth.org has been a trusted resource for over 30 years, serving 400,000 healthcare professionals with education and certification programs. Recently acquired by Doxy.me (doc-see-me), a leader in telemedicine, Telehealth.org is about to undergo a complete rebrand to modernize its platform and expand its offerings in telehealth education.
We’re looking to build a team that’s energized to build something new from the ground up. This will be a hands-on, high-impact team where you'll work closely together to transform a long-established brand into a modern, dynamic platform. If you love the fast pace of startup environments and thrive on solving challenges with immediate impact, you’ll fit right in.
At Telehealth.org, you won’t just be executing plans—you’ll be shaping the future of the company. If you’re passionate about innovation and excited by the chance to build and scale a platform that can lead the telehealth industry, we want to hear from you.
Who you are
As the Senior Content Marketing Manager, you’ll own Telehealth.org’s content marketing strategy, managing newsletters, SEO, and content promotion for CMEs, research, and blogs. You’ll collaborate with outsourced branding and web development teams to ensure consistency and optimization across platforms, while overseeing a team of contractors to execute key tasks.
Your impact will be amplified by the resources at your disposal: within Telehealth.org that’s a database of 400,000 Telehealth.org users and 57 newsletters. Plus, you’ll have Doxy.me’s influence and reach with its 1,000,000+ providers and our CEO’s recent book Telehealth Success.
You’ll be instrumental in driving traffic, increasing engagement, and boosting the digital presence of Telehealth.org (and subsequently Doxy.me).
Impact Roadmap: What You'll Accomplish Over Your First Year at Telehealth.org
By 1 Month:
Familiarize yourself with Telehealth.org’s content library, including CMEs, research, and blog posts, and current marketing strategies.
Take charge of managing newsletters (up to 57 newsletters), optimizing performance, and aligning with brand messaging.
Begin delegating tasks to your team of contractors (content scheduling, SEO, data entry) to ensure smooth operations.
By 3 Months:
Work with the outsourced branding team to develop new brand guidelines and messaging for Telehealth.org.
Collaborate with the outsourced website development team to integrate brand guidelines into the website and optimize for SEO and user experience.
Ensure the website is set up to track traffic effectively, working with the development team and using Google Analytics.
Implement a content marketing calendar and launch campaigns that leverage Telehealth.org’s 400,000 email database to promote content and drive engagement.
Collaborate with the Events manager to promote webinars and conferences.
By 6 Months:
Execute successful promotional campaigns for CMEs, research, and blog content, generating measurable increases in traffic and engagement.
Use email campaigns and social media advertising to enhance newsletter performance and drive engagement.
Manage contractors to ensure timely completion of SEO, digital ads, and content management tasks.
Regularly analyze website and content performance using Google Analytics, and use insights to optimize campaigns.
Conduct keyword research to guide content creation and improve search rankings.
Edit and publish blog content from the Telehealth.org Advisory Board and instructors, ensuring SEO best practices are followed.
By 12 Months:
Fully optimize the newsletter strategy, resulting in higher open rates, click-through rates, and engagement across all channels.
Expand Telehealth.org’s digital presence, improving SEO rankings and increasing visibility through campaigns and collaborations.
Establish a data-driven marketing framework using Google Analytics to track traffic, engagement, and conversion rates, continuously refining strategies based on performance.
Monitor and improve blog traffic and SEO performance, implementing strategies to boost organic search results.
Manage and scale your team of contractors, ensuring high-quality work on SEO, content management, and digital ads.
Your skills and experience
Qualifications:
Bachelor’s degree in Marketing, Communications, Business, or a related field.
5-7 years of experience in digital marketing, content management, or a related role.
2-3 years managing newsletters, blogs, and content promotion to healthcare professionals (preferably in telehealth).
Strong understanding of SEO principles and experience with Google Analytics.
Experience with marketing automation tools, CMS platforms, and managing contractors
Skills:
Excellent written and verbal communication skills with strong attention to detail.
Creative thinker with the ability to develop engaging content strategies.
Strong project management skills with the ability to manage multiple projects and deadlines.
Data-driven mindset with experience tracking and analyzing marketing metrics using tools like Google Analytics.
What we can offer you
We are committed to giving you the tools you need to do your best work. We will take care of the little things so you can do what you do best without having to worry about all of that other stuff. Here is a taste of what you can expect:
Unlimited PTO
A fun, flexible work environment (work from home or on location at one of our regional hubs)
Competitive Salary (a portion of your compensation will be incentive-based, tied to the success of Telehealth.org)
Paid trainings and certifications
Advancement opportunities in a growing company
Medical, Vision, and Dental insurance
401k match
Company equipment (inc. latest laptop) + $500 spending allowance on equipment you can keep
A great, supportive culture
Interview process
1st stage - Chat with our internal recruiter
2nd stage - Hiring Manager interview
3rd stage - Executive Director interview
4th stage - Final round (with project)
