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Product Marketing Manager

Remote:

Full Remote

Contract:

Full time

Salary:

120 - 135K yearly

Experience:

Senior (5-10 years)

Work from:

Texas (USA), United States

Offer summary

Qualifications:

5+ years of experience in Product Marketing, B2C marketing experience in financial products, Experience with go-to-market strategies, Strong communication and presentation skills, Project management experience.

Key responsabilities:

Develop positioning messages for target audiences
Create product assets, training materials, and campaigns
Collaborate across teams to align messaging strategies
Conduct consumer research and influence marketing plans
Drive awareness and adoption of products

Self Financial, Inc. Fintech: Finance + Technology Scaleup https://www.self.inc/

201 - 500 Employees

See more Self Financial, Inc. offers

Job description

Self Financial is a venture-backed, high-growth FinTech company with a mission to increase economic inclusion and financial resilience by empowering people to build credit and build savings.

We're looking for people who share our passion and are driven to tackle challenges, find solutions and make the financial space better for the communities we serve.

Our team is passionate about challenging the status quo of the credit industry by providing people accessible tools to take control of their credit. Executing on our mission requires deep collaboration across our teams to ensure our products reach the people who can benefit from them the most, particularly the 100 million+ Americans who have no or low credit.

We celebrate diversity and are committed to creating an inclusive environment for all employees. To that end, we seek to recruit, develop and retain the most talented people from a diverse candidate pool.

Reporting to the Director of Product Marketing, you will help develop the go-to-market and product marketing strategies for our credit building products at Self. You will have experience working with direct to consumer products in the financial services or Fintech industry.

Product marketing partners with multiple teams across the organization to drive and unify business, product, and marketing goals and align everyone on our messaging strategies. You will conduct competitive and consumer research, develop product assets, train internal teams on our go-to-market strategies and be the voice of our customers across key initiatives.

What you wIll do:

Influence product strategies and developing positioning messages for target audiences
Develop product assets such as messaging guidelines, product guides and training materials.
Provide product messaging guidance on lifecycle email content, paid advertising assets, marketing collateral and help drive marketing campaigns.
Lead project meetings and developing project plans
Work on and influence marketing plans
Partner with channel marketing teams on marketing programs to drive awareness, adoption and long term engagement of our products
Develop research projects for new products and messaging strategies
Drive go-to-marketing efforts that drive awareness and adoption of our products and features
Work with marketing and growth teams to craft strategic messaging strategies and support experiments/tests
Work cross functionally with other departments throughout the company.

What you bring:

5+ years of full-time experience in Product Marketing in direct to consumer financial products
B2C and direct-to-consumer marketing experience, specifically in financial products. Direct experience with credit card products is a plus.
Experience with consumer GTM strategies, product launches, and consumer campaigns based on data driven insights
Exceptional communication and presentation skills - you can convey goals, and what needs to get done succinctly (not always in powerpoint) and are able to work collaboratively with different teams.
A self-starter, you have the ability to work in a fast moving, agile environment, identify the key players, and motivate yourself and others to action.
Experience working with product, marketing, compliance and communications teams at all levels of management, both internally and externally
Experience with consumer research, qualitative and quantitative
Project management experience
Experience working in small to mid-sized companies

Base salary range: $120,000- $135,000 annually. Individual pay is based on factors unique to each candidate, including skill set, experience, and other job-related reasons.

Benefits and Perks:

We have the compensation and benefits you expect. But there's one thing that Self Financial can offer that many companies cannot: we can positively change the world, while making a profit. We are a team of Builders, empowering our customers to build their dreams. We have a Do the Right Thing ethos in all that we do, and we hope you value that approach, too.

Our perks include: