Who we are:
Tinuiti is the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, with almost $4 billion in digital media under management and over 1,200 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV, mobile apps, Influencer, Lifecycle, and more, Tinuiti understands that success requires both strategy and channel expertise. Our goal when we come to work every day is simple - to grow happiness. For our clients, their customers, our people and our partners. Growing happiness guides everything we do and our core values - Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change - inspire us to maintain a culture where our people take pride in their work and have fun doing it.
What you’ll be doing:
Advanced Data Analysis: Conduct in-depth analysis of website data, including traffic patterns, user behavior, conversion funnels, and campaign performance. Identify trends, anomalies, and opportunities for improvement.
Strategic Insights and Recommendations: Provide strategic insights to senior management and cross-functional teams based on data analysis. Offer recommendations for website optimizations, content strategy adjustments, and digital marketing enhancements.
Reporting and Data Visualization: Develop comprehensive reports and dashboards that clearly communicate web analytics findings to stakeholders. Utilize data visualization tools to present complex data in an accessible format.
A/B Testing and Optimization: Lead the design and analysis of A/B tests to improve website usability, increase conversion rates, and enhance overall user experience. Interpret test results and recommend next steps.
Analytics Tool Management: Oversee the selection, implementation, and management of web analytics tools and platforms. Ensure accurate data collection and reporting processes.
Cross-Functional Collaboration: Collaborate with marketing, IT, product development, and sales teams to ensure web analytics insights are integrated into broader business strategies.
Mentorship: Mentor junior analysts in web analytics methodologies, best practices, and data analysis techniques.
We’d love to hear from you if:
Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.
Requirements:
Bachelor’s degree in Marketing, Statistics, Computer Science, Business Analytics, or related field. Master’s degree preferred.
4+ years of experience in web analytics or digital marketing analytics, with a proven track record of deriving insights that drive strategic decisions.
Expertise in web analytics tools (e.g., Google Analytics, Adobe Analytics) and data visualization software (e.g., Tableau, Power BI).
Strong knowledge of digital marketing principles, SEO/SEM, and online consumer behavior.
Experience with A/B testing, website optimization tools, and statistical analysis techniques.
Analytical and Strategic Thinking: Exceptional analytical skills with the ability to think strategically and translate data into actionable insights.
Effective Communication: Excellent communication and presentation skills, with the ability to convey complex analytics concepts to non-technical stakeholders.
Detail-Oriented: High attention to detail with a commitment to accuracy and quality in data analysis and reporting.
Leadership and Influence: Ability to lead projects, influence strategy, and mentor junior team members.
Innovative Problem-Solving: Creative and innovative problem-solving skills, with a proactive approach to identifying and capitalizing on opportunities for improvement.
FLSA Classification: Exempt
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Benefits:
Unlimited PTO: At Tinuiti, we believe you deserve time to rest and enjoy life unplugged from your devices. When you take time for yourselves, you’re able to bring your best self to work. That’s why we prioritize flexibility, a fully remote environment, and offer unlimited paid time off. On top of that, we have 17 paid holidays and company-wide shutdowns, fittingly named Owning Our Offline (OOO), to give us all a chance to collectively log-off and step away from our desks together. Above industry standard work-life balance is something we’re proud of, and it’s one our most loved benefits from Tinuitians year-over-year.
Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
Retirement: Match up to 4% of your contributions at 100% with immediate vesting
Perks and Wellness: Fringe, Forma, Thankful giving, Equity
Learning and Development: Mentor program and more
Tinuiti Bonus Based:
The hiring salary range for this role is ($80,000-90,000) plus a discretionary performance bonus of up to (8%) of base salary.
Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, parity with other team members, and alignment with market data. We will provide more information on our benefits, incentive pay, and equity upon request. Disclosure as required by the Colorado Equal Pay for > Equal Work Act, C.R.S. § 8-5-101 et seq.
Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.
