Overview:
Job Summary:
We are seeking a top-tier Senior Paid Media Strategist to take full ownership of our YouTube Ads program. This hands-on role requires a seasoned professional with deep expertise in direct response-focused lead generation within industries characterized by long offline sales cycles. The ideal candidate will excel in both tactical execution and strategic development, driving channel growth through in-platform optimization, high-level strategy formulation, and a robust testing roadmap. You will collaborate cross-functionally with the website CRO team, sales team, and both internal and external creative resources to optimize the full marketing funnel and deliver exceptional performance.
Responsibilities:
Essential Duties/Responsibilities:
- YouTube Ads Channel Ownership
- Take full responsibility for the YouTube advertising channel, from hands-on in-platform optimization to strategic planning and execution.
- Develop and manage a comprehensive testing roadmap to drive channel growth and performance.
- Offline Conversion Tracking & Analytics - Manage Google Ads offline conversion tracking, addressing the unique challenges associated with YouTube.
- Understanding of how Marketing Mix Modeling (MMM) and/or Multi-Touch Attribution (MTA) can be leveraged to optimize YouTube ads beyond direct attribution.
- Work with Finance to leverage incrementality testing methods to optimize campaign effectiveness.
- Cross-Functional Collaboration
- Work closely with website CRO and Sales teams to monitor and optimize the full funnel.
- Collaborate with internal and external creative resources to develop direct-response focused ads that drive performance.
- Competitive Research & Strategy Development
- Conduct thorough competitive analysis to understand industry trends and strategies on YouTube.
- Inform and adapt our approach to stay ahead in the market, driving strategic initiatives.
- Analytics and Reporting
- Utilize Salesforce and Looker to track performance metrics, generate insights, and report on campaign effectiveness.
- Provide regular updates and recommendations to senior management.
- Candidates with experience communicating results to senior leadership teams are strongly preferred.
Qualifications:
Education/Experience:
- Bachelor’s degree in Marketing, Business, Data Science, Statistics, or a related field required.
- Minimum of 5 years of hands-on experience in YouTube advertising, focusing on direct response and lead generation in industries with long offline sales cycles (ideally in the Financial services industry)
- Must have experience working with large YouTube ads accounts that spend over $1MM/month on paid media.
- Certification in Google/YouTube Ads is preferred.
- Candidates who have experience working both in-house and at agencies are preferred.
Required Skills/Abilities:
- Expertise in YouTube Ads Platform
- Deep understanding of YouTube advertising tools, strategies, and best practices.
- Proficient in tactical in-platform implementation and optimization
- Proven track record of owning and scaling a YouTube Ads program
- Analytical & Technical Proficiency
- Candidates must have a very strong analytical background; including the ability to interpret complex data and translate it into actionable strategies
- Understanding of Google Ads offline conversion tracking, MMM, MTA, and incrementality testing methodologies.
- Familiarity with Salesforce, Looker, WordPress, SEMRush and tools like Surfer and Webflow is preferred.
- Strategic & Collaborative Mindset
- Ability to develop high-level strategies while executing tactical plans
- Excellent interpersonal skills to work effectively with cross-functional teams, including CRO, Sales, and creative resources
- Skilled in conducting competitive research to inform and drive strategy
- Experience communicating marketing strategy and results to senior leadership teams is preferred.
NDR Role Qualifications:
- Computer competency, including the use of a keyboard and ability to look at a computer screen for extended periods of time.
- Prioritize multiple tasks and projects simultaneously.
- Exceptional written and verbal communication skills.
- Punctuality expected, ready to report to work on a consistent basis.
- Attain and maintain high performance expectations on a monthly basis.
- Work in a fast-paced, high-volume setting.
- Use and navigate multiple computer systems with exceptional multi-tasking skills.
- Remain calm and professional during difficult discussions.
- Take constructive feedback.
- Available for full-time position, overtime eligible if classified non-exempt.
The duties listed are not exclusive and other duties may be assigned as needed or desired by the employer to meet business needs. If you have a disability or impairment that prevents you from meeting any of the duties listed, the Company will engage in an interactive process and consider reasonable accommodations to enable applicants to fulfill the essential functions of the position. The Company reserves the right to change, add to, or eliminate positions as it deems appropriate. Your employment will be at-will, meaning you or National Debt Relief may terminate the employment relationship at any time, with or without cause or advance notice, for any reason.
About National Debt Relief:
National Debt Relief was founded in 2009 with the goal of helping an expanding number of consumers deal with overwhelming debt. We are one of the most-trusted and best-rated consumer debt relief providers in the United States. As a leading debt settlement organization, we have helped over 450,000 people settle over $10 billion of debt, while empowering them to lead a healthier financial lifestyle and feel free to live their best life. At National Debt Relief, we treat our clients like real people. Our purpose is to elevate, empower, and transform their lives.
Rated A+ by the Better Business Bureau, our goal is to help individuals and families get out of debt with the least possible cost through conducting financial consultations, educating the consumer and recommending the appropriate solution. We become our clients' number one advocate to help them reestablish financial stability as quickly as possible.
National Debt Relief is a certified Great Place to Work®!
Forbes names National Debt Relief Best Debt Settlement Company of 2024!
Fortune names National Debt Relief Among Best Workplaces in New York!
3X Award Winner for Best Customer Service, Best Experience with Staff, and Best for Transparency by Consumer Affairs!
Compensation Information:
Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for each position across the US. Within the range, individual pay is determined by work location, job-related skills, experience, and relevant education or training. This good faith pay range is provided in compliance with NYC law and the laws of other jurisdictions that may require a salary range in job postings. The salary for this position is 98,000-118,500
Benefits:
National Debt Relief is a team-oriented environment full of rewards and growth opportunities for our employees. We are dedicated to our employee's success and growth within the company, through our employee mentorship and leadership programs.
Our extensive benefits package includes:
- Generous Medical, Dental, and Vision Benefits
- 401(k) with Company Match
- Paid Holidays, Volunteer Time Off, Sick Days, and Vacation
- 12 weeks Paid Parental Leave
- Pre-tax Transit Benefits
- No-Cost Life Insurance Benefits
- Voluntary Benefits Options
- ASPCA Pet Health Insurance Discount
National Debt Relief is a certified Great Place to Work®!
National Debt Relief is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other status protected by law.
For information about our Employee Privacy Policy, please see here
For information about our Applicant Terms, please see here
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