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Head of Marketing | World-class Blockchain Infrastructure

Remote:

Full Remote

Contract:

Full time

Salary:

10 - 10K yearly

Experience:

Senior (5-10 years)

Work from:

Switzerland

Offer summary

Qualifications:

5+ years in marketing growth initiatives, 1+ year in web3 and blockchain marketing, 1+ year leading marketing teams, 1+ year PR experience with media, Strong digital/social channel management.

Key responsabilities:

Drive go-to-market strategy and execution
Ensure communication aligns with target audience
Define and own growth KPIs
Collaborate on content for educational initiatives
Plan and execute brand awareness campaigns

CryptoRecruit Human Resources, Staffing & Recruiting SME https://www.cryptorecruit.com/

11 - 50 Employees

See more CryptoRecruit offers

Job description

Objectives of this Role

Drive go-to-market strategy and execution for the company
Ensure website, and communication channels speak to our target audience, and showcase the value proposition of the company
Identify web3 market trends and collaborate with Research & Product teams to make sure that the product roadmap aligns with user needs.
Define and own growth KPIs. Intimately understand levers for KPIs, create plans, and own meeting KPIs
Collaborate on content creation for education initiatives for prospects and clients
Play a role in the development of the company's roadmap and co-own the roadmap
Own and strategize our content-publishing plan to create a unique, powerful, and consistent brand voice that helps us achieve our goals
Plan and execute campaigns to drive measurable improvements in brand awareness, user acquisition, and community engagement
Collaborate with tech, product, creative, business development, and community teams to integrate our brand narrative, product positioning, and messaging with all aspects.

Required Skills And Qualifications

5+ years of hands-on experience in strategizing, planning and executing a wide variety of marketing & growth initiatives for a technical audience
1+ year of experience in web3 and blockchain marketing space
1+ year of experience leading and building marketing teams from scratch
1+ year of PR experience, working with media channels for releases and announcements to get global outreach
Should be able to exceptionally manage all digital/social channel i.e. YT, Twitter, Discord, LinkedIn etc. that is necessary to make us grow
Strong hold in storytelling to drive overall narrative
Strong problem-solving, acting autonomously and taking ownership of the team

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Cryptorecruit are the worlds leading specialist recruiter for the blockchain/Cryptocurrency industry. We recruit positions from CEO,CTO, Project Manager, Solidity developer, frontend and Backend Blockchain developers to marketing/sales and customer service roles. Please browse our website and at www.cryptorecruit.com to search all our job vacancies.