Assistant Social Media Manager (516265)

Assistant Social Media Manager | London

Join adidas Europe and shape the future of the sporting goods industry! For over 75 years, our European heritage has been a fusion of culture and innovation, driving global sports trends. Our offices, from Herzogenaurach to London, Berlin, Zaragoza, Amsterdam, Warsaw, Athens, Milan, Manchester, and Paris, are centers of creativity and collaboration. We aim to be Europe's best sports brand, seeking pioneers and visionaries to join our bold journey. At adidas, you're not just getting a job; you're invited to make a global impact, joining a team that values creativity, courage and innovation. Are you ready to be part of our journey?

You’ll be joining our London Head office in the heart of Farringdon, next to the iconic Hatton gardens and leather lane. This modern office is home to 12 showrooms, multiple meeting rooms and creative spaces. We have a multi-disciplined team of over 70 adidas employees, working across Brand, Sports Marketing, Visual Merchandising, Marketing Activations, Culture Marketing, Sales, Newsroom, PR & Communities.

What you’ll do:

This is the best job in football.

As Assistant Social Media Manager at adidas, you’ll lead on social publishing across adidas’ channels in the UK - making sure our content is on point and reaching consumers organically, via paid and supporting across our partners (athletes and clubs). 

Key Responsibilities: 

• Implement the digital publishing strategy across owned and paid social according to the UK brand and category calendars with a focus on Football
• Support the Snr Manager Publishing with planning and content creation for key campaigns  
• Lead on the planning, preparation, content creation and publishing on Football reactive moments.  
• Community Management ‘on decks’ as required by the rota / team availability.  
• Own & lead the management of the Digital Publishing calendar & roll out for adidas Football social output in the UK 
• Partner with internal teams in Football such as brand comms, eCommerce & membership to achieve business goals through integrated campaign planning and execution across social media  
• Work with the Newsroom team (PR, Partner Publishing & Analytics) – to deliver integrated publishing plans & impactful reach for all campaigns and reactive moments
• Create best in class consumer journeys by connecting social media experiences to adidas digital platforms & city activations
• Ensure all campaigns and content are fully tagged and tracked to support measurement and advanced analytics efforts.
• Support the Digital Publishing team to drive on-going innovation and best practice digital publishing, with a clear focus on new emerging trends & platforms
• Support data analyst on digital publishing reporting for Football and reactive moments
• Identify new platform trends and consumer behavior and feed the insight back into digital publishing strategy to ensure adidas is at the forefront of social media marketing  

You have to know your way around social media way more than the average person - we want you to fine tune what goes in feed, be on top of the latest trends on TikTok, be clear on what makes people watch beyond the first few seconds and be able to flag any emerging opportunities on platforms we might not have heard of yet.  

We’re privileged to work with some of the biggest football clubs and best players in the world - and adidas needs to be present around their biggest moments on and off pitch. You will lead on reactive, making sure the Newsroom team is quick to lead or join relevant conversations around big wins or great goals. We want you to know the men’s and women’s games inside out. You'll need to be quick witted and be able to come up with a copy line in minutes.   

You will control the publishing rollout for football and will need to deliver consistent updates to the business on what we've got planned and how our work has performed - in reports and in person in team and category meetings. 

Skills you’ll need:

• 2+ years’ industry and / or relevant work experience 
• Fluent written and spoken English language skills 
• Teamplay, Courage, Ownership, Integrity, Innovation & Respect  
• Excellent interpersonal / communication skills and high level of strategic thinking  
• High understanding of owned and paid social landscape  
• Experience with all major social media networks: Facebook / Instagram, Google / YouTube, Snapchat, Pinterest, TikTok, Twitch etc.  
• Keen understanding of the wider publishing mix: owned, earned and paid   
• Naturally curious and motivated by the ever changing world of digital and mobile – particular focus on new and emerging social media platforms.  
• Broad understanding of and passion for the Football, wider sports and fashion industry.  
• Advanced presentation and organizational skills  
• Understand the Editorial process  
• Copywriting skills 

Life at adidas:

We operate a flexible hybrid model with 3 fixed days in the office and the flexibility for you to choose where you work from home on the other 2 days. Additionally, we want to accommodate candidates wherever possible with one of our many different flexible working policies, whatever your situation, working around childcare, dependants, or other life commitments.

To ensure everyone feels welcome we endeavour to accommodate everyone at all stages of the application and interview process. Should you need it, please let your recruitment partner know and they will be more than happy to help.

Additional Benefits:

Leading pension scheme, performance related bonus, 25 days holiday + bank holidays, Bupa health insurance & Westfield cash plan, generous employee discount and world-class gym facilities on-site at Manchester HQ or Gym contributions for our London colleagues.