Senior ABM Specialist

About The Role

The Senior ABM Specialist role is part of the Programmatic & Media (P&M) team in Media.Monks’, Performance.Monks unit. The P&M team is responsible for the strategic planning and execution of programmatic campaigns ranging from direct buys with online publishers to Audio to Streaming TV and more. This specialist will be an expert in all things ABM including advising platform strategy for and operating active media in 6Sense, Demandbase, and others. The P&M team is the fastest growing team at Performance.Monks and presents an opportunity to interface directly with a range of advertisers, work cross functionally with other media channels, and help build exciting new offerings.

Responsibilities

• Serve as the client-facing ABM lead on account teams (usually comprised of an Account Lead, and other Channel Leads representing search, social, and programmatic)
• Ownership and autonomy to develop strong ABM strategies across audience types, platforms, and goals based on client business needs
• Set-up & launch of ABM campaigns working across a variety of platforms, with an emphasis on 6Sense
• Oversee the RFP, launch, and post campaign stages from trafficking and site tagging to wrap reporting
• Monitor in-flight campaign pacing, budgets, optimizations, and results
• Troubleshoot trafficking issues related to creative, publisher implementation & escalating to 3rd party vendors
• Create reports and provide data-driven recommendations that support optimizing campaigns towards client’s desired KPIs
• Measure impact and effectiveness of campaigns using quantitative and qualitative metrics to share with account lead and client contact
• Provide subject matter expertise on executing programmatic media campaigns across different programmatic platforms
• Stay up-to-date with industry trends, best practices, and emerging technologies to ensure our marketing efforts remain innovative and impactful
• Advise on new strategies, platform capabilities, and ways to integrate ABM into broader media plans including channels like search, social, and programmatic
  
  
  

About You

• 3+ years of experience in ABM management
• Hands-on experience with activating media in 6Sense required. Demandbase is a plus.
• Experience in B2B marketing, preferably in an information technology and software, healthcare, professional services, and telecommunications industries
• Strong understanding of B2B marketing tactics, lead generation, and customer acquisition strategies
• Experience working with or familiarity of DCM
• Familiarity or experience with programmatic media including display, CTV, audio, etc. considered a plus
• Experience presenting media performance and strategy in a client-facing scenario
• Passion for building stories out of data, understanding the numbers, and finding opportunities for performance
  
  

At Media.Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants, from all backgrounds, who are excited to contribute to our mission.

Benefits

What We Offer

• Excellent, full coverage medical, dental, and vision insurance with employer-paid HRA
• Generous PTO and 15 company-wide holidays
• 401k with company contribution
• Paid parental leave
• Work-life balance with an emphasis on personal well-being
• Career growth in a disruptor space & entrepreneurial opportunities within the Media.Monks network
• A globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride.Monks, Cultura.Monks, and more!
• Authentic commitment to DEI efforts and sustainable growth. (Why Sir Martin Sorrell signed The Climate Pledge here!)
  
  
  

Media.Monks has provided a compensation range that represents its good faith estimate of what Media.Monks may pay for the position at the time of posting. Media.Monks may ultimately pay more or less than the posted compensation range. The salary offered to the selected candidate will be determined based on job-related factors, but not based on a candidate’s sex or any other protected status.

Salary Range$69,000—$81,000 USD

About Monks

Monks is the global, purely digital, unitary operating brand of S4Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global marketing and technology services to accelerate business possibilities and redefine how brands and businesses interact with the world. Its integration of systems and workflows delivers unfettered content production, scaled experiences, enterprise-grade technology and data science fueled by AI—managed by the industry’s best and most diverse digital talent—to help the world’s trailblazing companies outmaneuver and outpace their competition.

Monks was named a Contender in The Forrester Wave™: Global Marketing Services. It has remained a constant presence on Adweek’s Fastest Growing lists (2019-23), ranks among Cannes Lions' Top 10 Creative Companies (2022-23) and is the only partner to have been placed in AdExchanger’s Programmatic Power Players list every year (2020-24). In addition to being named Adweek’s first AI Agency of the Year (2023), Monks has been recognized by Business Intelligence in its 2024 Excellence in Artificial Intelligence Awards program in three categories: the Individual category, Organizational Winner in AI Strategic Planning and AI Product for its service Monks.Flow. Monks has also garnered the title of Webby Production Company of the Year (2021-24), won a record number of FWAs and has earned a spot on Newsweek’s Top 100 Global Most Loved Workplaces 2023.

We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us.

While we continue to grow our teams, please be mindful of fraudulent job postings and recruiting activities that may use our company name and information. Please be mindful to protect your personal information, especially your national identification number, and bank account information during a recruiting process. While Monks may reach out to potential candidates via LinkedIn, we will always ask applicants to apply through our website (https://monks.com/careers) and will never ask for payment or bank account information during the recruitment process.