Segment Product Manager

Department: Marketing

Location: Onsite in Alachua, FL, West Lafayette, IN or Remote

While this is intended to be an accurate reflection of the current job, it is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, or working conditions associated with the job. RTI Surgical, Inc., reserves the right to revise the job or require that other or different tasks are performed when circumstances warrant (i.e., emergencies, changes in personnel or staffing, workload, or technical developments).

ABOUT RTI:

RTI Surgical (RTI) is a global industry-leading contract development and manufacturing organization (CDMO) in regenerative medicine. As the only regenerative medicine company that offers a differentiated portfolio of allograft and xenograft biomaterials at scale, RTI provides customers across a diverse set of market segments with leading-edge expertise, scale, and flexibility across end-to-end services including design, development, regulatory support, verification and validation, manufacturing, and supply chain management. RTI is headquartered in Alachua, FL, and has manufacturing facilities in West Lafayette, Indiana and Neunkirchen, Germany.

RTI is rooted in a steadfast commitment to quality, integrity, and patient safety with a focus on five key values:

•    Accountable: We own our actions and decisions.

•    Agile: We embrace change to stay ahead of the curve and evolve to drive innovation and growth. 

•    Growth Mindset: We embrace challenges as opportunities for continuous learning.

•    Customer-Centric: We prioritize customers at every touch point. 

•    Inclusive: We thrive on the richness of our diversity and ensure every voice is heard, respected, and celebrated.

At RTI Surgical, we are committed to fostering an inclusive workplace where we embrace the richness of our diversity and ensure that every voice is heard, respected, and celebrated. We believe that by embracing diversity and promoting inclusivity, we not only uphold our values but also strengthen our position as the CDMO of Choice in regenerative medicine solutions. We recognize that cultivating a growth mindset is essential to our success, and we are dedicated to continuous learning and improvement in our diversity, equity, and inclusion efforts. Through accountability and action, we strive to create an environment where individuals can thrive, innovate, and contribute their unique perspectives to drive our collective success.

Montagu Private Equity (“Montagu”), a leading European private equity firm, acquired RTI in 2020 and has supported the transformation of the company to its next level of potential.

POSITION SUMMARY:

As a Segment Product Manager, you will be responsible for driving the strategic direction and overall success of our product portfolio within a specific market segment. With a customer-centric approach, you will collaborate with cross-functional teams, including product development, field marketing, sales, and customer support, to lead the development and execution of product strategies tailored to meet the unique needs of your target segment.

RESPONSIBILITIES:

1.    Segment Analysis and Strategy:

o    Conduct thorough Voice-of-the-Customer (VOC) market research and analysis to identify and understand the unmet needs, preferences, and challenges of the target segment. Both from an end-market as well as OEM/Go-To-Market perspective.

o    Develop a deep understanding of segment-specific trends, competitive landscape, and regulatory requirements.

o    Define and implement segment-specific product strategies aligned with overall business objectives.

2.    Product Roadmap Management:

o    Collaborate with product development teams to translate VOC and other segment insights into actionable business cases and product requirements.

o    Manage the product roadmap for the segment, prioritizing features and enhancements based on customer needs and market opportunities.

o    Define the value-based pricing strategy for the product portfolio, leveraging market benchmarking, willingness-to-pay and competitive differentiation methods

o    Work closely with engineering teams to ensure timely delivery of high-quality products that meet segment requirements.

3.    Go-to-Market Planning:

o    Develop and execute comprehensive go-to-market plans for new product launches and feature enhancements within the segment.

o    Define and prioritize target OEM prospects together with sales

o    Collaborate with marketing teams to develop targeted messaging, positioning, and promotional strategies tailored to the segment's needs.

o    Support sales teams with product training, collateral development, and customer engagement activities.

4.    Performance Monitoring and Optimization:

o    Monitor key performance indicators (KPIs) to track product performance (examples include Net Promoter Score, quality, sales, profitability, market share etc.) within the segment and identify areas for improvement.

o    Conduct regular analysis of market trends, regulatory changes, customer feedback, and competitive developments to inform product optimization/life cycle management efforts.

o    Drive continuous improvement initiatives to enhance product value proposition and customer satisfaction.

5.    Cross-Functional Collaboration:

o    Foster strong relationships with cross-functional teams, including product development, marketing, sales, and customer support.

o    Act as a champion for the segment within the organization, advocating for resources and support to drive segment-specific initiatives.

o    Collaborate with sales teams to develop segment-specific sales strategies and support customer engagement efforts.

CORE COMPETENCIES:

•    Excellent organizational, written, and verbal communication skills at all levels of the organization 

•    Demonstrates business acumen, is proactive, can influence others to action, can work independently, and has excellent follow-through in all areas of responsibility

•    Team player and can collaborate, motivate others, and coordinate efforts to ensure efficient and successful outcomes

•    Coordinates multiple tasks, assigns priorities, and ensures efforts are accomplished in a timely and efficient manner 

•    Proficiency in Microsoft Office software, Outlook, Word, PowerPoint, and Excel

EDUCATION/EXPERIENCE REQUIRED:

•    Bachelor’s degree in business administration, Marketing, Engineering or Science, or a related field (Master's degree preferred).

•    7   years of experience in product management, product marketing, or related roles within the healthcare industry. Specifically in medical device, biologics or life sciences preferred

•    Proven track record of successfully launching and managing product portfolios and driving business growth within specific market segments.

•    Strong analytical skills with the ability to translate market insights into actionable product strategies.

•    Excellent communication, presentation, and interpersonal skills.

•    Ability to thrive in a fast-paced, dynamic environment and effectively manage multiple projects simultaneously.

•    Deep understanding of the healthcare market and specific segment dynamics

PHYSICAL REQUIREMENTS: 

Light work:  Physically handle objects up to 20 lbs. occasionally.

Work Environment:

Office Setting - Open layout with assigned work station or office

Home Office setting - quiet room with appropriate equipment and workstation

Travel: up to 50%

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