Our client is seeking a talented and strategic Content Marketing Lead to join their growing team. As a skilled storyteller and content marketer, you will play a crucial role in developing and executing content strategies that align with business goals, resonate with the B2B SaaS target audience, and drive brand awareness. This role requires a strong ability to create thought-leadership content, manage go-to-market product launches, and ensure that the messaging reflects the excitement and value of their product and customers.
Location:
Fully-Remote (Work from Home), 9 AM - 5 PM CST
Key Responsibilities:
Content Strategy & Execution: Develop and implement content marketing strategies that align with the company's business goals and engage the target audience through storytelling and thought leadership.
Content Creation: Produce high-quality content across various formats (e.g., blog posts, web pages, social media updates) with a focus on clearly conveying product value and customer success. Experience with video editing and infographic creation is advantageous.
Content Engine Management: Build and maintain a scalable content engine that consistently delivers valuable materials to the audience.
Go-to-Market Product Launches: Lead the content creation efforts for product launches, ensuring that the messaging aligns with the overall strategy and resonates with the target market.
Research & Trend Analysis: Conduct research to identify content gaps and opportunities, staying up-to-date with industry trends and best practices in the B2B SaaS space.
Cross-functional Collaboration: Work with designers, writers, and subject matter experts to ensure all content is accurate, on-brand, and meets project deadlines.
Optimization & Reporting: Optimize content for search engines and social media platforms. Track key performance metrics and report on content success to drive continuous improvement.
Content Distribution: Manage content distribution channels, including email newsletters, social media, and third-party platforms, to increase reach and engagement.
What Success Looks Like:
Effective Content Strategy: Development of a content marketing strategy that aligns with business objectives and builds brand awareness.
Engaging Thought-Leadership: Delivery of thought-leadership content that resonates with the target audience, driving traffic and generating leads.
Successful Product Launches: Creation of high-impact content for product launches that supports the overall go-to-market strategy.
Optimized Content: Continuous improvement of content through SEO and performance tracking, ensuring high visibility and engagement.
Qualifications:
Experience: 3+ years of experience in B2B SaaS marketing, content creation, and SEO targeting growth audiences.
Content Strategy Execution: Proven ability to develop and execute content strategies that drive business goals.
Storytelling & Writing: Exceptional storytelling and writing skills, capable of simplifying complex topics into digestible content.
Multichannel Content Creation: Experience with written copy and Canva or Figma for social media graphics; video editing experience is a plus.
Thought-Leadership Content: Strong understanding of SEO and creating engaging thought-leadership content that resonates with target audiences.
Product Launches: Proven success in managing content for product launches.
Collaboration: Ability to collaborate effectively in a fast-paced, cross-functional team environment.
AI Familiarity: Familiarity with using generative AI for marketing is a strong plus.
Opportunity:
If you are passionate about content marketing and eager to help build and manage a robust content engine for a fast-growing B2B SaaS company, we invite you to apply. Join the team and play a pivotal role in driving brand awareness and engagement through compelling storytelling and innovative content strategies.
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