Offer summary
Qualifications:
5+ years experience in marketing or advertising, Veterinary services industry experience is a plus, Proven track record of creating B2B campaigns, Strong analytical skills for campaign performance, Ability to work cross-functionally with internally facing stakeholders.
Key responsabilities:
- Develop and execute marketing plans aligned with Pathway brand objectives
- Collaborate with recruiting and marketing team to enhance relationships in the veterinary industry
- Lead content strategy development and manage budget across media channels
- Create high-quality prospect experiences through effective touchpoint planning
- Report on campaign performance and lead collateral development