Social Media Manager
• Social Media Manager:
- Develop and implement comprehensive social media strategies aligned with overall marketing and business objectives.
- Stay informed about industry trends and emerging platforms to ensure a competitive edge.
• Content Creation:
- Create engaging and shareable content for various social media channels, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok.
- Collaborate with the design team to develop visually appealing graphics, videos, and other multimedia content.
• Audience Engagement:
- Foster community engagement by responding to comments, messages, and mentions on social media platforms.
- Monitor and analyze social media trends and user feedback to optimize content and engagement strategies.
• Campaign Management:
- Plan and execute social media campaigns, promotions, and community support to drive brand awareness and audience growth.
- Track and analyze campaign performance, providing insights and recommendations for improvement.
• Analytics and Reporting:
- Use social media analytics tools to measure the success of campaigns, track key performance indicators, and provide regular reports to stakeholders.
- Adjust strategies based on data-driven insights.
• Collaboration: - Work closely with marketing, design, and other teams to ensure a cohesive brand presence across all channels.
- Collaborate with influencers and industry partners to expand reach and engagement.
Graphic Designer
• Design Creation:
- Develop engaging and visually appealing designs for digital and print materials, including social media graphics, marketing collateral, HubSpot spotlight collateral and website elements.
- Conceptualize and execute creative ideas that align with project goals and brand guidelines.
• Brand Consistency:
- Ensure consistency in design elements and brand identity across all materials.
- Collaborate with the marketing team to maintain and enhance the visual representation of the brand.
• Collaboration and Communication:
- Work closely with cross-functional teams, including marketing, product development, and content creation teams.
- Communicate design concepts and ideas effectively, incorporating feedback to refine and improve designs.
• Project Management:
- Manage multiple design projects simultaneously, adhering to deadlines and delivering high-quality work.
- Organize and maintain a digital library of design assets for easy accessibility.
• Adaptability:
- Stay informed about design trends, tools, and technologies. - Adapt quickly to changes in project scope and requirements.
