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Business Professional - Marketing Campaign Analyst

Remote:

Full Remote

Contract:

Full time

Experience:

Senior (5-10 years)

Work from:

New Jersey (USA), United States

Offer summary

Qualifications:

Bachelor's degree in Business or related field, 3-5 years experience in marketing or sales support, 3 years experience in email development, Knowledge of Salesforce Marketing Cloud, Health Insurance industry experience preferred.

Key responsabilities:

Build digital and offline campaigns
Modify email templates in HTML
Execute marketing campaigns via automation tools
Perform quality assurance for all campaigns
Assist with project management and marketing analytics

Axelon Services Corporation Human Resources, Staffing & Recruiting SME https://www.axelon.com/

501 - 1000 Employees

See more Axelon Services Corporation offers

Job description

*This position is Hybrid - would be required to come into the Newark office on an ad hoc basis once or twice a month.

Job Description:
The Marketing Campaign Specialist will assist in the technical preparation and deployment of all marketing campaigns for Client of NJ.
This role will also assist the Marketing
department on multiple marketing projects. This person should be creative, self-motivated, and able to work both independently and collaboratively, as well as have knowledge of current email best
practices, HTML programming and Salesforce Marketing Cloud.

• Build digital and off-line campaigns.
• For email, modify email templates in HTML.
• Assist with execution of all marketing campaigns through marketing automation tool and for email, to deploy via Salesforce Marketing Cloud.
• Build campaign logic to support complex list of segmentation projects using SAS marketing automation products and solutions. Troubleshoot technical issues related to
• HTML, templates, list segmentation, and other aspects of email execution as required. Perform day-to-day digital and off-line marketing activities including but not limited to, campaign set up, scheduling, testing, deployment and reporting. Perform quality assurance checks for all campaigns.
• Support team with all marketing projects such as project management of marketing programs, trafficking progress with key program deliverables with creative agencies, securing internal approvals and proofing marketing materials.
• Assist with development of ad hoc marketing analytics for marketing, product development and sales support.
Education/Experience:
Bachelor's degree, preferably in Business, Marketing, Computer Science, or quantitative field
3-5 years of experience in an industry, market, technology, or business initiative related to marketing or sales/customer support. Health Insurance industry experience a definite plus.
Minimum of 3 years’ experience working with email development, deployment, analytics and data mining in a professional (non-educational) environment.
Direct or database marketing experience in both a business to business and business to consumer environment
Knowledge of other database marketing technologies and Email Service providers such as Salesforce Marketing Cloud

Knowledge:
High-level knowledge of the following applications:
Salesforce Marketing Clound
SAS Enterprise Guide (Preferred)
SAS Enterprise Miner (Optional)