Real Estate Marketing Manager

Reports to: Marketing Director

Job Type: Full Time & Hybrid (4 days in office & 1 day work from home)

ABOUT RENNIE

rennie brings a thoughtful, trusted approach to the real estate industry, supporting our clients and communities for more than 40 years.

Founded on a people-first culture, our growing team of 130+ head office staff and 240+ real estate advisors work seamlessly together to deliver exceptional experiences and service. Collectively, we provide our clients with the confidence they need to make informed decisions when buying, selling, or building a home or community.

WHAT WE OFFER

• We have a people-first culture that fosters a vibrant workplace of collaboration, empowerment and opportunity to deliver exceptional experiences and service. Together, we drive each other's collective success.

• We are diverse—representing a range of skill sets, backgrounds and perspectives—but we are motivated by a common goal: being the most trusted resource in real estate. 

• We work in a fast-paced environment, but we make time to celebrate each other and have fun with our colleagues, families and communities. 

• We offer our employees a competitive salary and bonus program, as well as extended medical, dental, and healthcare benefits that include an employee assistance program, extensive mental health benefits and a healthcare spending account. 

• We take time off to rest and recharge. In addition to statutory holidays, salaried team members enjoy paid vacation time and our home office also closes over the December holidays, as business allows.

WHAT YOU’LL DO        

Taking the lead from the Marketing Director, as the Marketing Manager you’ll be responsible for strategically identifying, implementing and evaluating marketing initiatives through industry leading campaigns to drive demand for sales programs and achieve our client’s business goals. The Marketing Manager is a team player that is a vital member of their Community with the support of Marketing Coordinators and under the guidance of a Marketing Director and VP of Client Services. In this role, you must understand clients needs and wants, and have the ability to execute an innovative marketing plan on time and within budget.

The ideal candidate has experience within project marketing, having seen a development project through from start to finish. You'll have strong experience working with and leading creative professionals and individuals in technical roles and they know how to bring together multiple disciplines in order to create highly engaging campaigns that are backed by strong analytics. 

Duties and Responsibilities

• Marketing

  • Oversees all aspects of a marketing campaign from planning to execution within their assigned project portfolio

  • Collaborates with Sales Directors to design creative marketing strategies that utilize up-to-date tactics applicable to new development real estate projects

  • Ensures projects are driving quality demand through innovative and effective marketing strategies to drive sales and meet client goals

  • Establishes strong relationships with creative partners (E.g. agencies, renderers, media, photographers, influencers, etc) for effective collaboration

  • Plans events and experiential marketing for presentation centre launches, media, realtor and public events

  • Negotiates contracts for suppliers and vendors including agencies and media outlets

  • Budgets and cost controls on campaign expenditures including estimating, reconciliation, and reporting

  • Monitors and evaluates marketing and sales KPIs on an ongoing basis and report back to key stakeholders

  • Completes writing, proofreading and layout of copy

  • Oversees production, layout, and distribution of e-blasts

  • Analyzes competing developments and industry campaigns

• Project Management 

  • Collaborates with cross functional teams including Technology, Intelligence, Conveyance and Finance to deliver well rounded service to our clients

  • Identifies and manages risks that would impact project delivery and proactively resolves issues

  • Maintains detailed status and project reports on each project to present to stakeholders

  • Estimates project timelines, effort and costs for new opportunities

  • Project manages outside vendor teams for a variety of project initiatives

  • Gathers and documents all completed project results and reports or presents them to the appropriate parties. Highlights successes and setbacks for continuous improvement

  • Performs other related duties as assigned by Leadership.

• Leadership

  • Leads by example to manage project teams to success

  • Oversees the workflow and output of the Marketing Coordinators they are paired with on client files

  • Supports Marketing Directors on identified projects within their client portfolio and on corporate initiatives

  • Seeks educational opportunities to improve skill sets and knowledge

  • Represents rennie at networking events to develop relationships and promote business development and participates in rennie rDS and corporate events

WHAT YOU’LL BRING

Education and Experience

• Minimum of 5+ years of experience working in marketing or the real estate related field.

• Degree or diploma in marketing, communications, real estate or a related field.

• PMP certification is considered an asset.

Desired Knowledge, Skills and Abilities

• Strong knowledge of local real estate market

• Collaborative, creative, flexible, and innovative team player team player with an ability to work effectively with peers, senior leaders, and key stakeholders 

• Exceptional communication and presentation skills, always maintains composure and an action-oriented attitude

• Excellent problem-solving, and analytical skills with good judgment to make timely and sound decisions 

• Strong administrative and organizational skills with the ability to manage priorities and workflow 

• Ability to work well under pressure and meet tight deadlines

• Proven experience in creating and delivering successful creative and strategic marketing project plans and concepts 

• Ability to present confidently in boardroom meetings with clients

• Excellent relationship management skills

• Advanced skills using the Microsoft Office Suite (Word, Excel, PowerPoint) and experience with Adobe Acrobat and CRM systems (Salesforce) preferred

Salary Information

The typical base salary for this specific position is from $73,600 to $92,000.  The salary offered is based on a number of relevant business and candidate factors including education, job-related knowledge, skills, experience, and organizational needs. We also have a performance based bonus program that supports our employees by recognizing exceptional individual performance and company success.

Working Conditions

• Our home office is located just outside of Granville Island in Kitsilano and this role is primarily office based with some flexibility to work remotely

• You must have the ability to travel to project sites as needed, so a vehicle or reliable transportation is required

How to Apply: Are you interested in working for an industry leader alongside an amazing team?  

Please apply here: https://bit.ly/3Y55egj 

We thank all candidates for their interest, however, only select individuals will be contacted.  

I can’t be me unless I let you be you. - Bob Rennie

At rennie, we understand that experience comes in many forms. We don’t just accept differences, we celebrate them. We’re proud to hire from a variety of backgrounds and are dedicated to adding new perspectives to our team. 

For more information, please visit: https://rennie.com/about