Offer summary
Qualifications:
Minimum 2 years in Data Analytics or Data Science, Advanced skills in SQL, Python, R, Strong proficiency in statistical analysis and machine learning, Understanding of digital marketing metrics is desirable, Experience with data visualisation tools is a plus.
Key responsabilities:
- Develop and optimize Google Ads bidding algorithms
- Translate business objectives into functional code
- Optimize budget allocation across channels
- Monitor campaign performance and recommend improvements
- Design and implement A/B tests to assess marketing impact