Influencer Marketing Manager

Want to revolutionize the future of education and do meaningful work that transforms future generations’ lives?

Crimson Education is a Series C, global EdTech startup founded in 2013 with the idea that through personalized education and technology, we can transform students into the world leaders of tomorrow. We’re now in 28 markets and have an ambitious team of 700 that’s rapidly expanding across the globe. Our tech platform connects 3000 tutors/mentors to students aiming to achieve admission and scholarships to top universities or their dream career pathways.

Influencer Marketing Manager. This is a full-time position, that can be worked remotely or in one of our many offices around the globe. 

What this role is responsible for:

We’re venturing into a new and exciting space at Crimson Education, and we’re looking for a driven, resourceful, and growth-focused Influencer Marketing Manager to lead the charge. This is an opportunity to build our influencer marketing strategy from the ground up, taking full ownership of our approach, from identifying and onboarding influencers to designing and executing high-impact campaigns.

If you’re a hustler with a passion for digital marketing, a growth mindset, and the ability to get things up and running in a fast-paced environment, this is the role for you. You'll need to roll up your sleeves, headhunt top influencers, negotiate deals, and create campaigns that fuel Crimson's mission of transforming education.

What success looks like:

• Successfully launching and scaling Crimson’s influencer marketing program, delivering measurable brand growth and engagement.

• Building long-term partnerships with influencers that align with our mission to transform education.

• Leading the creation of high-performing, authentic influencer campaigns that drive conversions and enhance brand awareness.

• Establishing Crimson as a trusted brand in the influencer space, growing our presence on emerging platforms.
  

How you’ll know you’re crushing it (goals):

• You’ll have built and executed multiple influencer campaigns that have delivered strong ROI.

• You’ve onboarded a network of influencers with impactful results, leading to increased brand awareness and lead generation.

• KPIs will show an increase in brand mentions, audience engagement, and content reach through influencer partnerships.

• Consistently delivering high-quality, innovative campaigns that engage our target audience and enhance Crimson’s reputation in the EdTech space.

Key Competencies:

• Entrepreneurial Mindset: You’re a self-starter who thrives in new and evolving spaces. You’ve built something from the ground up before and can do it again.

• Influencer Expertise: Strong knowledge of social media platforms (TikTok, Instagram, YouTube), and the ability to identify the right influencers to partner with.

• Negotiation Skills: Proven success in headhunting and securing influencer deals that provide a strong ROI.

• Strategic Thinker: You understand how influencer marketing fits into broader marketing and business objectives and can craft strategies that align with company goals.

• Data-Driven: You track, analyze, and optimize performance based on data insights, adjusting campaigns to maximize success.

• Innovation: Ability to think outside the box and develop engaging, authentic influencer campaigns that connect with our audience.

• Creativity: You are full of ideas to break through the noise and are willing to take risks with humour, voice, and personality.

• Collaboration: Strong ability to work cross-functionally with marketing, content, and product teams to ensure influencer marketing efforts are in synch with company initiatives and other running marketing campaigns, both paid and organic.
  

Why work for Crimson?

• Rapidly growing start-up, with a flexible working environment where you will be empowered to structure how you work
• Limitless development and exposure - our internal promotions/role changes made up 33% of all recruitment last year
• $1000 individual training budget per year, we love to ‘Level Up’ (it’s one of our core values)!
• Psychologist on staff
• Insightful fireside chats and workshops to help support our high performing and ambitious team
• Radical Candor is a feedback approach we live by
• We’re a global player with 28 markets (and growing) across the globe. Most roles have the option to work from one of our many offices or remotely!

If you're passionate about growing in a fast-paced, collaborative environment, and want to work with cutting-edge technology then we'd love to hear from you!

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