Sr. Manager, Digital Media

About Original X Productions

Original X Productions are the operators of premiere worldwide location-based entertainment experiences including The FRIENDS™Experience, The Office Experience, Harry Potter: Magic at Play and Hershey Super Sweet Adventure. Our team are guest experience focused storytellers who are passionate, strive for excellence, committed to safety, and value fun in everything they do!

JOB SUMMARY: The Sr. Manager, Digital Media Buying at Original X Productions will lead the execution of digital media buying campaigns, with a strong emphasis on Meta (Facebook/Instagram) and Google platforms (Search, Display, YouTube). This role is highly focused on hands-on management of media buys, targeting, and optimizations, ensuring campaigns are data-driven and performance-oriented. The Sr. Manager will oversee A/B testing, audience segmentation, and real-time adjustments to maximize ticket sales for our location-based entertainment experiences. While primarily focused on Meta and Google, this role will also leverage emerging platforms like TikTok and Programmatic Video as part of a multi-channel strategy. The ideal candidate is a media-buying expert who can execute campaigns end-to-end and thrives on optimizing performance in a fast-paced environment.

*This is a remote role and can be located anywhere in the United States*

Hands-On Media Buying & Execution:

• Lead the planning and execution of digital media campaigns, with a primary focus on paid social, search and affiliate including Meta (Facebook/Instagram) and Google (Search, Display, YouTube) platforms.

• Drive revenue and customer growth with an eye to the best practices to identify, acquire, and retain high quality new customers.
• Be hands-on in day-to-day media buys, A/B testing, and optimization of targeting, content, keywords, and creative across platforms.
• Leverage IP partner channels when appropriate to expand reach and performance.

Campaign Management & Optimization:

• Work hand-in-hand with key internal stakeholders, identify new channels for growth; formulate a plan for success and manage the implementation of the plan while constantly testing, measuring, and optimizing.
• Execute paid digital media buys, constantly refining campaign settings to maximize performance (ROAS, CTR, CPA).
• Actively adjust targeting, placements, and budgets based on real-time performance data.
• Run A/B tests to optimize campaigns for audience segments, creatives, messaging, and landing pages.

Budget Management:

• Manage and allocate digital media budgets with a focus on maximizing ROI.

• Develop and manage annual paid digital marketing budget across multiple paid channels and markets to ensure optimal performance and ROAS.

• Monitor daily spends across channels to ensure campaign delivery aligns with budget targets and objectives.

Reporting & Insights:
Provide detailed and actionable insights on campaign performance, focusing on core KPIs and suggesting optimizations based on data and insights that feed future strategies.

• Report on both channel-level and market-level performance, trends, challenges, successes, and opportunities.
• Partner with cross-functional teams to identify trends, insights and opportunities that can be actioned upon; brief the relevant teams to implement and measure new tactics, content, initiatives, etc. and adapt quickly to optimize.

Cross-Channel Integration:

• Ensure that paid media efforts align with overall campaign strategies.
• Maintain consistency in messaging, creative, and timing across all digital and traditional channels.
• Leverage IP partner channels if/when appropriate to enhance campaign reach and effectiveness.

Vendor & Platform Relationships:

• Maintain relationships with media vendors, platforms, and external partners to stay updated on new tools, features, and best practices that can enhance campaign performance.

• Lead negotiations with media partners to ensure cost-effective placements and access to premium inventory.

QUALIFICATIONS:

• 6-8 years of experience in media strategy, planning, and buying, with a strong focus on digital channels, preferably in the entertainment or live events industry.
• Expertise in Meta Ads Manager (Facebook/Instagram) and Google Ads (Search, Display, YouTube) is a must.
• Demonstrated success in budget planning, management and optimization for maximum ROI.
• Proficiency in media buying platforms such as Meta Ads Manager, Google Ads, TikTok Ads, and The Trade Desk, along with analytics tools like Google Analytics and Meta Business Suite.
• Strong analytical and problem-solving skills, with the ability to translate data into actionable insights for campaign optimization.
• Excellent communication, negotiation, and collaboration skills.
• A team player with strong leadership and interpersonal abilities.

The salary range for this role considers a range of variables and may include but is not limited to; experience, training, skills sets, business needs, travel. A reasonable estimate of the current range is $100,000- $120,000 This range has not been adjusted based on the geographic location of the successful incumbent.