Head of Marketing | Colombia

Peak Support, a rapidly growing outsourcing and consulting firm serving some of today’s most innovative companies, is seeking a senior marketing leader (Director, Senior Director, VP) to join our team.

Peak Support manages customer service and back-office teams for high-growth companies. Founded in 2015, we are a 3x Inc. 5000 company and a Certified Great Place to Work, with more than 2,400 team members in the Philippines, Colombia, Eastern Europe, and the U.S.

The head of marketing will oversee a team of 4-5 people in the U.S. and overseas and will be responsible for taking our marketing efforts to the next level. Areas of responsibility include content, search, paid ads, branding, and more. The ideal candidate will have experience leading successful marketing efforts for a B2B firm.

Why Peak Support?

If you want to work for high-growth companies, Peak Support is the place to be. Our clients range from early-stage startups with fewer than five employees to unicorns with valuations well over $1 billion to old-line companies re-imagining themselves. We have been profitable from day one and we are proud that in our first five years, we grew entirely through client referrals.

We are dedicated to providing exceptional service to our clients AND an exceptional work environment for our team members. We don’t do this with ping pong tables or video games. We do it by creating a positive, encouraging and performance-driven culture that enables our team members to build rewarding, long-term careers.

Peak Support is actively working to create a diverse, equitable and inclusive company.  Applicants will be considered without regard to race, color, religion, gender, gender identity or expression, disability, sexual orientation, national origin, age, or veteran status. You can review the results of our Diversity, Equity and Inclusion survey here and our response letter about Black Lives Matter here.

Work from Home PLUS

Peak Support offers all the convenience of working from home, with the benefits of working for an established organization with an exceptional team and tremendous opportunities for growth.

Peak Support has been 100% remote since day one, so we have built a culture and a set of processes that support the success of our remote team members. When we can, we get together in person, including at a leadership summit in the Philippines every February. We believe that building offline relationships is critical to successful online work.

Head of Marketing Responsibilities: 

• Set the vision, strategy, and budget for the marketing department.
• Work closely with the sales team to identify customer personas and pain points and use them to inform marketing strategy and materials. 
• Manage the in-house marketing team, as well as freelancers and vendors.
• Manage content marketing including blog posts, posts on external sites, eBooks, a podcast, website content, video content, social media, newsletter, and more. 
• Provide direction for and manage SEO initiatives. 
• Oversee paid advertising campaigns. 
• Identify and test new marketing opportunities; create milestones so you can evaluate them and pull funding if they are not effective. 
• Communicate the marketing plan and results to the Marketing team as well as the leadership team. 
• Work closely with the Sales team to identify targets and create Sales Enablement materials and campaigns including PowerPoint decks, case studies and videos. 
• Oversee competitor research and analysis. 
• Manage agency providers, consultants, freelancers, and other suppliers, including contract negotiation and management.
• Oversee the operations of the company’s website.

Head of Marketing Requirements: 

• Bachelor's degree in marketing or similar discipline; MBA is a plus. 
• Experience leading marketing in a B2B environment; business services experience a plus; BPO experience a plus. 
• You must be able to produce great content, including thought leadership and sales enablement materials. You’ll have internal and/or freelance staff to help but you’ve got to be able to edit and develop them to produce exceptional work.  
• Strategic thinker; ability to adapt in a constantly-changing marketing landscape, as new channels arise and old channels become saturated. 
• Experience managing social media and content marketing.
• Good design sense: ability to provide feedback to graphic designers in order to produce crisp, clean designs on the web, PowerPoint, eBooks, etc. 
• Attention to detail. 
• Ability to analyze data to assess the performance of marketing campaigns. 
• High competence in project and stakeholder management.