YouTube Content Strategist at Publishing.com

Company Summary

Publishing.com empowers individuals from all walks of life to generate meaningful income streams through book publishing. As a leading online education platform, we specialize in guiding our students through the processes of writing, publishing, and selling books and audiobooks on major platforms like Amazon and Audible. We are thrilled to announce that Publishing.com has been recognized as the 19th fastest-growing private company in America for 2023, according to the prestigious Inc. 5000 list. Over the past two years, we've experienced an incredible 30% year-over-year growth and expanded our team by 500%. Recently, we hit a major milestone by helping 60,000+ students through our programs.

Our mission is to become the premier destination for all publishing-related needs. In line with this vision, we are excited to announce the launch of our latest innovation, Publishing.ai, a software designed to revolutionize the publishing industry further. This year marks a significant milestone in our journey toward achieving our goal, as we continue to expand our offerings and support our community of publishers.

About The Role

Publishing.com seeks a highly skilled and experienced full-time YouTube Content Strategist to join our team. The ideal candidate will have at least five years of experience managing and growing YouTube channels. They will also have a proven track record of managing YouTube channels, developing content strategies, and driving measurable growth for the business. This role is pivotal in our mission to educate, inspire, and connect with a wider audience of authors, providing them with valuable content on self-publishing and more.

Responsibilities

• Develop and execute a comprehensive long-form video content strategy for YouTube that aligns with company goals and audience interests and, ultimately, drives sales
• Work closely with the video editors, content creators, and subject matter experts to produce high-quality, engaging, and educational video content 
• Create concepts and new video ideas regularly to maximize channel growth and reach target key performance indicators
• Manage the day-to-day operations of the YouTube channel, including video uploads, SEO optimization, audience engagement, and performance analysis
• Be available to facilitate and help direct remote recordings with on-camera talent and ensure they are set up with the appropriate equipment and technology
• Collaborate with the marketing, content, and design teams to create video content that supports our self-publishing courses, brand initiatives, and community growth
• Work with a team of content writers to develop video scripts
• Partner with video editors to create short-form video content that can be shared across other channels for promotion (TikTok, Instagram, YouTube shorts)
• Conduct keyword research and implement best practices for YouTube SEO to maximize video discoverability and reach
• Optimize video titles, descriptions, tags, and thumbnails to improve discoverability on YouTube and conduct routine audits to update based on changing search trends
• Monitor and analyze channel performance, providing regular reports and insights to optimize content and improve audience retention and growth
• Stay updated on YouTube trends, algorithm changes, and video content best practices to keep the channel competitive and innovative
• Update channel branding based as needed to remain consistent, including cover images, logos, video intros/outros
• Partner with the Community Manager, Social Media to engage with subscribers, respond to comments, and foster an online community

Requirements

• Minimum five years of experience managing and growing YouTube channels
• Proven experience in driving channel growth, increasing viewership, and improving audience engagement through data-driven strategies
• Deep understanding of YouTube SEO and platform algorithms
• Experience in analyzing and interpreting YouTube data to make strategic recommendations
• Experience in managing projects from start to finish, working with timelines, talent, and production teams to make sure every deadline is hit and every piece of content is polished
• Experience in developing and executing content calendars and marketing strategies for video platforms
• Strong communication skills with the ability to work cross-functionally with various teams
• Creative mindset with a passion for storytelling, education, and video production

Why Publishing.com?

At Publishing.com, our dedication to our mission and core values isn't just talk; it's reflected in how we treat our team. We believe in nurturing our employees' well-being, supporting their families, and empowering them to contribute to their communities. Here's how we stand out:

• Recently recognized as #19 on the Inc 5000's list of Fastest Growing Private Companies in America for 2023
• We are a completely remote team located worldwide with 100+ employees
• We have great benefits including paid time off (PTO), competitive health, vision, and dental benefits, 401k, and team socials...yes, even remotely
• We care about our culture deeply and live by our company values (1) Service that WOWs, (2) Ultimate Team Player, (3) Great Freakin' Attitude, (4) Billion Dollar Standards
• We encourage learning, growth, and continuous improvement and create meaningful programs to support our employees' professional development
• If you want to join a team on the ground floor, this is your chance: we are expanding beyond being an education company to become the one-stop shop for all your self-publishing needs