Social Media Specialist at BruntWork

This is a remote position.

1. Social Media Management:
   

   • Develop and execute tailor-made social media strategies for platforms like Instagram, Facebook, and TikTok.
     
   • Ensure consistent and engaging branding across all social channels.
     
   • Research competitors' social strategies and outperform them.
     
   • Generate high-quality, engaging content that resonates with our target audience.
     
   • Create a monthly social posting editorial calendar.
     
   • Design and implement social media campaigns, including promotions and recruitment efforts.
     
   • Monitor engagement metrics and ROI using advanced tracking tools.
     
   • Leverage social media to amplify other marketing initiatives.
     
   • Curate monthly social media posts and visuals.
     

2. Strategic Digital Planning:
   

   • Design organic and paid marketing strategies across social media and email initiatives
     
   • Develop mobile and geo-location marketing strategies to target local clients.
     
   • Manage influencer outreach and collaborations to increase brand visibility.
     
   • Implement video, image, and viral marketing strategies to boost engagement.
     

3. Analytics & Reporting:
   

   • Track and report on key performance indicators (KPIs) for all campaigns.
     
   • Conduct heat map analysis to optimize user experience and website performance.
     
   • Provide regular reports (daily, weekly, and monthly) on social media marketing performance.
     
   • Offer actionable insights to improve lead generation and sales.
     
   • Optimize conversion rates through data-driven insights and testing.
     

4. Campaign Execution & Optimization:
   

   • Execute campaigns aimed at increasing visibility and tracking conversions.
     
   • Optimize social media ads and content for improved engagement and sales.
     
   • Manage contests, sweepstakes, and other promotional activities.
     
   • Develop and manage online reputation strategies, including reviews and community interactions.
     

5. Collaborative & Long-Term Marketing Support:
   

   • Train internal teams on content management and social media best practices.
     
   • Collaborate on copywriting, press releases, and email marketing strategies.
     
   • Manage relationships with media buyers and external marketing partners.
     
   • Stay up-to-date with the latest digital marketing trends, tools, and techniques.
     

Qualifications:

• Proven experience in social media marketing, particularly in the beauty or retail industry.
  
• Strong understanding of content development, and digital marketing strategies.
  
• Excellent written and verbal communication skills.
  
• Proficiency with analytics tools
  
• Ability to create engaging visuals and content tailored to the beauty industry.
  

Schedule:

• Monday to Friday, 4 hours a day flexible within 8am to 6pm Pacific