Brainlabs is a digital media agency – we’re passionate about using data and tech to craft marketing strategies that drive real business results for clients. Our 1000+ Brainlabbers partner with some of the world’s largest advertisers to do just that.
Our mission is simple, we want to become the world’s largest independent media agency, famous for delivering high performance and accelerating the careers of Brainlabbers whilst we’re at it.
Brainlabs has always been a culture-first company. In fact, from the very beginnings of the agency a set of shared principles, philosophies and values was documented in The Brainlabs Handbook, helping us create our unique culture.
As with everything here we always seek to adapt and improve so The Brainlabs Handbook has been fine-tuned to become The Brainlabs Culture Code.
This Culture Code consists of 12 codes that talk to what it means to be a Brainlabber. It’s a joint commitment to continuous development and creating a company that we can all be proud of, where Brainlabbers can turn up to do great work, make great friends and win together.
You can read The Brainlabs Culture Code in full here.
Classification: Full-time
Team: Client Services
Reporting to: Senior Programmatic Strategist
Estimated Start: September 2024
Location: Remote in Canada
Work Authorization: This role is open to Canadian Citizens/Permanent Residents and non-citizens allowed to work for anyCanadian employer. We are unable to sponsor any work authorizations for this role.
What's the role
We’re looking for a Programmatic Strategist to join our Client Services Team. As a Senior Specialist Programmatix, you will serve as the daily point of client contact responsible for all project related communication and execution across your portfolio of accounts.
So, tell me about the company
Brainlabs is culture-first. You’ve probably heard other companies describe themselves as people, clients, or profit first – but we see people, clients and profit as the building blocks of our ecosystem. Culture powers all three and we know that when the ecosystem is balanced, we all win! That's why the culture we cultivate is a culture of winning together.
To learn more about what it’s like to be a Brainlabber, check out our culture code.
What you do
Client Responsibilities: 70%
Strategy & Communication:
- Work closely with VPs and Group Account Directors within Client Services team to develop a detailed understanding of client goals, KPIs and creative and media objectives and translating them into effective digital campaign strategies.
- Form close relationships with clients, becoming their trusted advisor and facilitator for programmatic media buying, surfacing insights, and educating customers on best practices
- Act as the programmatic expert and primary point of contacts for clients
- Communicate elements of the brief and/or campaign plan to internal teams, and ensure comprehension of the objectives and underlying strategy
- Generate polished, client-ready deliverables with exceptional accuracy (e.g. performance reports, contracts, proposals, screenshots) using Google Suite
- Analyze campaign performance and attribution reporting for all accounts, extracting insights from raw data collected (e.g. eCPA, eCPE, CTR) and provide client-friendly briefings throughout the campaign flight as a supplement to reporting;
- Lead communication between internal teams and convey technical issues and requirements in a clear and concise manner between teams and to clients
- Garner strong client feedback scores through quarterly surveys
Collaboration
- Collaborate closely with other channel leads such as: programmatic, client service, and ad operations lead(s) to ensure deliverables and trafficking are in accordance with client SLA’s & strategy
- Understand how data from various channels can help the overall customer journey
- Provide effective account support (e.g. drafting agendas, taking meeting notes, pre and post-call notes, and updating project trackers)
Learning & Development
- Develop relationships with key programmatic partners - data, supply, and adtech, etc.
- Stay up to date on the latest industry happenings (i.e. GDPR, Privacy, Brand Safety, case studies, UI updates and betas, etcs.) and required DSP updates in technical systems that are continuously evolving
Campaign Management (15%):
Setup
- Proactively oversee and manage client campaign portfolios, oversight of delivery and performance,, surfacing insights, and educating customers on best practices
- Manage & QA the full lifecycle campaign portfolio within relevant buying and campaign management systems (DV360, The Trade Desk, Yahoo!, and Amazon DSP) ) and ensure all campaign requirements are delivered according to SLAs:
- Technical configuration: remarketing configuration, conversion and engagement tracking implementation
- Reporting & Optimization: work alongside programmatic specialists to understand performance and optimization opportunities
- With direction from the VPs and Group Account Directors, provide tactical and strategic recommendations to enhance performance
Technology & Experimentation:
- Implement & use Brainlabs’ tools on all opportunities where applicable
- Isolating opportunities to automate important workflows
- Partner with channels leads & Programmatic Trader to develop channel testing plans to drive continual optimization toward business goals
- Collaborating with the Specialist and/or Trader with troubleshooting issues related to data accuracy, creative approvals or technical anomalies
Operational Excellence (15%):
- Liaise with cross-functional teams to build internal or external tools that promote automation and create processes that support operational excellence
- Cultivate an atmosphere that embraces diversity and inclusion
Who you are
- 2 years of experience in a Programmatic, Account Management, Account Strategist, Technical Services, Operations role
- Solid understanding of programmatic, ad tech, self-serve DSP's, SSP’s, PMP’s
- Experience in GMP Platforms such as: Campaign Manager 360 (CM360), Display Video 360 (DV360), Google Analytics (GA360 or GA4), etc.
- Experience in planning, buying, and optimizing cross-media campaigns via standard display
Desired Experience
- Experience with A/B and/or Multivariate testing concepts
- Knowledge of the evolution of programmatic media; how video, social, display, native, branded content became purchasable programmatically.
- Experience in leading data-driven media technology (Liveramp, Customer Match, Epsilon, Acxiom).
- Experience with industry and media research tools, ad verification, and brand safety tools (i.e. Kantar, IAS, DoubleVerify, Moat).
- Experience with attribution modeling and 3rd party analytics data
- Certifications: DV360, CM360, or any other major DSP
- Experience with Project Management tools such as Monday.com, Asana, or Trello
What happens next
We know searching for a job is tough and that you want to find the best career and employer for you. We also want to ensure that this position is the best fit for both you and us. Therefore, you will participate in a comprehensive interview process that includes skills interviews with our team. The goal of this process is to allow you to get to know us as we learn more about you.
In line with our adaptive working policy and our standard way of working in North America we do not restrict our hiring to a fixed office location therefore we hire candidates across different states in the US and indeed in other countries such as Canada. We also receive applications from, and hire, candidates with varying levels of experience for example those who have a few years experience in a role to those who are looking to make a step up. The salary levels on our job postings are set so as to account for these variable factors with decisions on the salary to be offered only made once we know the experience and location of our new hire.
Beyond salary, you can learn more about our Benefits & Perks for our North America Brainlabbers here.
Brainlabs actively seeks and encourages applications from candidates with diverse backgrounds and identities.
Thank you for your interest in Brainlabs! We look forward to getting to know you!
Brainlabs is proud to be an equal opportunity workplace: we are committed to equal opportunity for all applicants and employees regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion, or belief, and marriage and civil partnerships. If you have a disability or special need that requires accommodation during the application process, please let us know!
Please note that we will never ask you to transfer cash or make any other payment to us in order to apply for a role or to work for Brainlabs. Any such asks are fraudulent and should be reported to the appropriate authorities in your area.
