Unlock Health breaks down the walls that healthcare providers have lived with for decades. We connect the dots across managed care and marketing so that providers can realize their missions and patients can get the right care. We've brought together the top healthcare marketing organizations to make this vision a reality, with a team of experts in managed care, technology, and ROI design.
Title: Content Director
Direct Manager Title: Head of Content & Engagement
The Role
At Unlock Health, we believe in the transformative power of stories – especially when they’re told across the right channels, with the right impact. As a full-service healthcare marketing agency, we partner with leading associations and healthcare organizations to craft compelling, audience-centered narratives that educate, inspire, and drive action. We’re looking for a Content Director who can help our clients tell these stories in fresh, innovative ways across a variety of formats and platforms.
As a Content Director at Unlock, you will help oversee the development, execution, and optimization of innovative content strategies that drive audience interest and engagement, brand loyalty, and measurable growth for our clients. The ideal candidate will thrive working cross-collaboratively with our integrated and performance marketing disciplines. If you are motivated by bringing together insights, expertise, and creativity together to deliver meaningful messages and impact to clients, then we want to meet you.
What You’ll Do
- Content Strategy Development: Lead the creation and implementation of comprehensive content strategies for healthcare clients, grounded in data insights, user behavior, SEO best practices, and healthcare industry trends
- Client Partnership & Consultation: Serve as the senior content advisor for key clients, providing thought leadership on content marketing, brand storytelling, digital strategy, and audience-centered engagement
- Content Strategy Process: Develop and refine processes for content audits, gap analyses, journey mapping, and customer segmentation to inform data-driven content strategies
- Creativity & Collaboration: Partner with creative, strategy, media, mar-tech, and web dev in conceiving and executing imaginative and innovative content campaigns and experiences
- Team Leadership & Mentorship: Manage and mentor team members, including content strategists, writers, editors, and performance/technical writers, ensuring alignment with the agency’s vision for high-quality, impactful content
- Content Performance: Lead content performance initiatives, ensuring all content is optimized for search, accessibility, and engagement; Monitor KPIs and optimize strategies for improved results
- Editorial Oversight: Guide the editorial planning process, including the creation of editorial calendars, content governance frameworks, and messaging hierarchies, ensuring all content meets the highest quality standards
- Innovation & Thought Leadership: Stay ahead of trends in content marketing, healthcare communications, and digital platforms; Regularly contribute to internal and external thought leadership on the value of content in healthcare
Ideal Qualifications
- 7-10 years of content strategy experience, with 3+ years in a leadership role, preferably in a healthcare or digital agency
- Proven track record of managing high-profile projects and high-performing content teams, and leading strategic initiatives across multiple engagements
- Strong knowledge of the healthcare industry, including regulatory environments, patient engagement trends, and digital transformation in healthcare marketing
- Advanced understanding of content strategy and marketing, including experience driving high-performance content that resonates with target audiences
- Ability to balance creativity with data-driven decision-making. You know how to craft a compelling story and prove its impact.
- Passion for staying ahead of trends in content marketing, healthcare communications, and digital platforms
- Exceptional communication and presentation skills, with the ability to inspire internal teams and clients alike
Perks and Benefits
- Competitive Salary
- Health, Dental and Vision benefit packages to fit all types of lifestyles
- Life, Short- and Long-Term Disability Insurance paid 100% by the company
- FSA / HSA Options
- 401(K) with a generous company match program
- Flexible Paid Time Off (aka- unlimited)
- Paid Parental Leave
- Hybrid and Remote work schedules available
- Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice)
- Employee Referral Program
About Unlock:
Unlock Health redefines what a marketing and advertising agency can do in healthcare by breaking down walls that have existed for decades. We’ve combined the best teams in healthcare marketing to help every client live their mission – to promote, maintain, and restore health. Our “super agency” approach connects creative, content, and strategy to remove the guesswork from growth, measured by ROI technology. By bringing together the top talent in the industry, we are reshaping the future of healthcare marketing.
We believe our business can only grow by including our Vision and Values in everything we do. Our hiring process is no different. We interview and hire based on our values, which you can learn more about here.
Equality Opportunity Employer Statement
Unlock, and its affiliate companies, is an equal opportunity employer dedicated to building an inclusive and diverse workforce. We provide equal employment opportunities without regard to an applicant's race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
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