PPC Specialist at Betsson Group

Excellent opportunity to join Betsson Group as our new PPC Specialist.

The challenge

As a PPC Specialist you are responsible for the development, management, and optimisation of PPC campaigns for multiple brands across our active markets, generating high-quality paid traffic to our brands, keeping alignment with business objectives and budgets. 

What is in it for me?

The PPC Specialist will have the opportunity to join one of the most exciting and dynamic teams at Betsson and will work closely with other key marketing departments (such as SEO, Affiliates and Programmatic) as well as content and product teams. You will form part of a diverse team of many nationalities and different backgrounds that is surely going to challenge you and provide you with great shared learning experiences. We have a massive focus on knowledge sharing and personal growth, always striving to push the boundaries and improve performance. If you’re a go-getter, initiator and ‘results-junkie’, who also likes to have FUN, you’ll fit right in.

At Betsson Group we work with a Hybrid Work From Home (WFH) model, giving you the flexibility of working 3 days in the office and 2 days at home.

You are good at:

• Set up, manage and improve PPC campaigns (Search, Display and Video) across multiple markets and brands, taking full ownership of our accounts. 
• Understand and analysing data, generating insights with your observations, identifying opportunities for growth and making data-driven decisions to improve our KPIs.  
• Be a team player and communicate clearly and effectively with multiple internal stakeholders. 
• Complete tasks according to agreed deadlines. 
• Be ready to tackle problems and deal with restrictions and blockers, keeping a creative thinking. 
• Support regional stakeholders with strategic planning for new or consolidated markets.  
• Testing mentality – ad copies, bid models, landing pages, user journeys etc.  
• Innovation – you have the ability to come up with new ideas on how to improve campaign performance, user experience or day-to-day processes.  
• Provide monthly and quarterly forecasts as well as creating and presenting regular performance reports for key internal stakeholders.  
• Keep a goal-driven attitude and a strong motivation to learn and develop, also by shadowing senior Managers and Leads. 

Extra awesome:

• 2+ years of hands-on PPC experience in a similar role, ideally within the iGaming industry, or background in a multi-brand environment 
• University degree in Marketing or equivalent work experience 
• Google Ads certified preferred. Experience with keyword research, analysis, expansion, optimisation tools.
• Experience with paid media, display, Search Ads 360, YouTube Ads.
• Excellent Excel skills. Self-motivated with an analytical approach to problem solving and excellent communications skills. 

Challenge accepted?

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