Offer summary

Qualifications:

Proven marketing leader with SMB SaaS experience, Experience scaling businesses from c. 5m ARR, Led teams of 5 or more, Experience building commercially driven marketing functions, Prior experience in the Accommodation/Hotel industry preferred.

Key responsabilities:

Build a top-tier marketing function for scalability

Develop SMB-marketing strategy targeting individual properties

Drive Lead Generation and Brand Marketing efforts

Ensure strong external communication across multiple channels

Lead, nurture, and expand the marketing team

Job description

About Smartpricing

We are Smartpricing, and we support small and medium-sized accommodation providers with solutions to help them fight back against the huge hotel chains. We started in 2020 by providing these companies with a dynamic pricing manager which can update room prices 100 times per day, and increase revenue by 30%. We were named one of Italyâs top start-ups in 2023, and are the fastest-growing B2B SaaS company in the accommodation space in revenue and number of clients. Today we are working with over 3000 companies in over 17 countries, steadily growing. Yet, this is only the start of our journey.
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As we head into 2025, we are looking to launch a suite of new products and focus on internationalizing our reach further. This means we have a very exciting time ahead of us, and require to work with some of the best people the tech industry has.Â

What Will You Do?

As part of our continued growth we are looking for a VP of Marketing, based anywhere in Europe, to help us build out our marketing function. As we continue to grow, we need someone to help us build a top-tier marketing function by providing strategic direction and vision. This requires overhauling foundational marketing processes, with the intent to scale, as well as strong headcount planning and benchmarking performance against the rest of the industry.Â

You would be taking control of our brand Marketing, Communications and Lead Generation strategies, and build a commercially-driven marketing department that will have a proven effect on the companyâs overall revenue. Our current team of 5 marketing professionals will be reporting into you, enabling you to focus on building a strong attribution engine and improve brand awareness. Ultimately, your main goal will be to drive up the percentage of revenue that is directly attributable to marketing efforts.Â

You will be responsible for:Â

Building a top-tier marketing function, which is able to maximize output through automation and data-driven targeting.Â
Develop Smartpricingâs SMB-marketing strategy, focused on individual properties and small hotel chains, leveraging the right tone of voice and approach to build out the top of our acquisition funnel.Â
Improve our Lead Generation Engine
Drive Brand Marketing to build brand awareness and organic traffic.Â
Ensure excellent external communication on relevant social media channels, press releases and other communications channels.Â
People Leadership: take the lead of our team of 7 professionals today, nurturing their professional growth, and hiring new team members to build out capacity and skill sets within our marketing function.Â

What Are We Looking For?

Your prior experience:Â

You are a proven marketing leader with strong SMB SaaS experience.Â
You have worked in small company environments, seen 10x scaling from c. 5m ARRÂ
Led, motivated and trained teams of 5 and up.Â
Have proven experience building commercially driven marketing functions.Â
Ideally, you have prior experience in the Accommodation/ Hotel industry.Â

What do we offer?

We are on the cusp of an extremely exciting and rewarding journey. This means we will be working hard to tackle complicated challenges as we build a business with significant potential for the future. We compensate you for your efforts with a competitive salary, depending on your experience, along with a bonus and equity.Â

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About us

We are the Smarties and our goal is to fully automate online operations for every lodging across the globe and become the number one SaaS in our category worldwide.

We develop a SaaS that, by leveraging machine learning algorithms, increases our clients' revenues by over 30% on average.

Don't you believe it? Have a look here: https://www.smartpricing.it/it/case-study/

Here's some information about us:

We have been the fastest-growing B2B SaaS in the lodging industry ever (as far as we know).Â
On Glassdoor, we boast some of the highest ratings in the industry, +4.5 out of 5 stars, and our latest eNPS score is 55.Â
Last year, we were awarded as one of the top 10 LinkedIn startups in Italy.
We have already managed several billion euros in bookings for clients from 17 countries in just few years of operations.
We have raised funds from top international investors like Partech.

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