Overview:
Lifeway Marketing is seeking a dynamic and results-driven Marketing Specialist to join our marketing team. This role is dedicated to executing targeted marketing initiatives to promote our diverse range of trade books and kids’ books.
The ideal candidate will develop and manage strategic book marketing campaigns that drive sales, elevate brand awareness, and engage our audience. This position requires close collaboration with authors, the publishing team, the sales team, and creative teams to deliver impactful marketing results. It also involves extensive cross-functional communication and partnership across teams. The right person will have the ability to relate well on a team, work under tight deadlines and manage multiple projects concurrently.
The ideal candidate is someone with proven experience designing customized, multi-channel, integrated marketing campaigns that achieve revenue goals. The candidate is also a talented individual who can provide innovative, comprehensive marketing strategy while maintaining day-to-day tasks.
Why Lifeway?
Lifeway is a place where you can bring your faith and work experience to join in the most important mission in the world: making disciples of Jesus Christ. Whether you’re a creator or storyteller, data guru or problem-solver, or anywhere in between, if you’re passionate about serving the church, we have a place for you. Lifeway has a strong Work from Anywhere (WFA) culture that is deeply focused on our mission and values. While headquartered in Nashville, TN, many of our positions are remote-eligible and have autonomy and flexibility with work hours. We provide equipment and resources to ensure team members have access to a productive and ergonomic workspace. We believe building relationships and community is essential to how we work together, so Lifeway hosts all-team meetings several times per year and provides travel for key team gatherings for remote-based team members. Full-time employees are eligible for enrollment in our comprehensive benefits plans including healthcare, vacation and sick time, holiday pay, care days, 401(k) plan, maternity and paternity leave, adoption assistance, mission trip time, and more. If this sounds like a place where you would be excited to serve the kingdom of God, we would love for you to join our team.
Learn more about our culture at team.lifeway.com/culture-code
This is a remote position in the U.S. with occasional travel to Nashville for in-person team gatherings. #LI-Remote
Responsibilities:
- Develop and implement up to three to five marketing campaigns per cycle for trade books and kids’ books, following established marketing templates.
- Customizes marketing strategies for individual book campaigns to maximize reach and impact.
- Collaborates with the B&H Publishing team and authors to ensure cohesive execution of strategic marketing plans.
- Provide support across various tasks and projects as directed by the Marketing Manager, contributing to the overall success of the B&H Books Marketing team.
- Assist in project coordination, campaign reporting, and team administration as needed.
- Represent B&H Publishing and Lifeway at industry events, including denominational gatherings, church partner events, conferences, and trade shows.
- Engage with industry professionals and stakeholders to promote B&H Publishing’s mission and products.
- Some travel required for conferences and events, occasionally overnight
Qualifications:
Education
Bachelor’s Degree in Marketing, Communications, or a related field.
Knowledge, Skills, Abilities & Experience, required
- 1+ years of experience in marketing, public relations, or an advertising agency
- Proficient in developing and executing effective marketing strategies for book promotions.
- Proficient in social media marketing, direct response marketing, email marketing, and online advertising.
- Skilled in client management and presentation, with the ability to build and maintain relationships with authors and partners.
- Project Management: Proficient in managing multiple projects and deadlines, with strong organizational skills.
Actively involved in an evangelical Christian church
Knowledge, Skills, Abilities & Experience, preferred
- Publishing or media industry experience, strongly preferred
- Familiarity with Workfront or other project management software
