Offer summary
Qualifications:
B.A. or B.S. Degree in Marketing Research, Marketing or Social Sciences, 5+ years of relevant business experience, Strong background in marketing research, particularly customer research, Experience in food, retail or restaurant category preferred, Master’s degree is a plus.
Key responsabilities:
- Lead consumer research initiatives and manage vendor relationships
- Develop target audiences and fan segmentation for international markets
- Present insights and recommendations to various stakeholders
- Support new market entry initiatives through assessments
- Manage brand health trackers and communicate consumer journey