Offer summary

Qualifications:

Bachelor’s degree in Business or Marketing, Proven experience in sales or marketing, Strong analytical and financial management skills, Excellent communication and negotiation skills.

Key responsabilities:

Collaborate with internal commercial team

Identify opportunities for market programs

Conduct assessments of market programs

Manage allocated budgets effectively

Analyze sales data and trends

Job description

We are seeking a highly motivated and results-driven Tap Manager to join our team. The Tap Manager will play a pivotal role in collaborating with the internal commercial team, external agencies, and partners to optimize our route to market for cold equipment within on and off-premise settings. The primary objective is to achieve our annual cold penetration goals by implementing strategic market programs and effectively managing budgets to ensure successful sales outcomes.

Key Responsibilities:

Collaborate with the Internal Commercial Team

Work closely with the internal commercial team to develop and optimize a robust route to market for cold equipment.
Align strategies and objectives to achieve annual cold penetration goals within specified regions and markets.

Strategic Market Programs

Identify opportunities and work with external agencies and partners to drive unique market programs that enhance the penetration of cold equipment in on and off-premise locations.
Create innovative marketing strategies and initiatives to increase brand visibility and drive product adoption.

Program Recap and Optimization

Conduct regular assessments and recaps of market programs to evaluate their effectiveness and impact on cold equipment penetration.
Utilize data insights and feedback to optimize future programs, ensuring continuous improvement and alignment with organizational objectives.

Budget Management

Proactively manage allocated budgets to effectively execute market programs and initiatives.
Monitor expenditures, track performance against budget, and make necessary adjustments to optimize spending while achieving sales goals.

Sales Goal Achievement

Collaborate with cross-functional teams to develop strategies and tactics that contribute to achieving sales goals for cold equipment.
Analyze sales data and trends to identify areas for improvement and implement corrective actions to drive sales performance.

Requirements

Bachelor’s degree in Business, Marketing, or related field.
Proven experience in sales, marketing, or business development, preferably within the beverage or equipment industry.
Strong analytical and financial management skills.
Excellent communication, negotiation, and project management abilities.

Benefits