Direct Response Marketing Specialist

POSITION SUMMARY

Are you a visionary with a talent for creating high-converting content that drives sales? We are seeking an innovative and strategic Direct Response Marketing Specialist at Nurp, preferably with experience in the SaaS, fintech, or financial industries. In this pivotal role, you will lead the ideation process, working closely with media buyers and creative teams to bring breakthrough concepts to life. Your expertise in copywriting, scriptwriting, and visual design will fuel our direct-response marketing campaigns across platforms like Meta, YouTube, and marketing funnels. If you're passionate about crafting compelling ad copy, optimizing performance, creating engaging visuals, and driving conversions, join us to elevate our brand and deliver impactful results.

ABOUT OUR COMPANY

Nurp pioneers the convergence of modern and future investing through emerging technologies. Our advanced algorithmic trading programs and comprehensive forex trading systems challenge traditional investment models, propelling algorithmic investing for unparalleled success.

At Nurp, we foster a culture of transparency, honesty, and openness. Joining Nurp means more than just a job—it's an invitation to embark on a journey of growth, discovery, and limitless potential. Here, you'll collaborate with diverse and talented individuals, contribute to meaningful projects, and impact the future of algorithmic investing. Our inclusive and collaborative ethos extends to wearing multiple hats and contributing to various tasks beyond your primary responsibilities, reflecting our belief in multidimensional growth and organizational development.

PERFORMANCE OBJECTIVES

• Lead Creative Ideation: Drive the creative ideation process, consistently generating innovative and high-performing "big ideas" for paid media advertisements and social media campaigns.
• Optimize Creative Coordination: Collaborate effectively with media buyers and social media teams to manage creative requests, identifying high-potential ideas to enhance performance and minimize time spent on unproductive concepts.
• Craft Compelling Ad Copy: Develop high-performing financial direct-response ad copy for Meta ads, including body text and headlines, to maximize engagement and conversion rates.
• Develop Engaging Video Scripts: Write impactful financial direct-response video scripts for Meta and YouTube ads, ensuring they capture and maintain viewer interest.
• Create Short-Form VSL Scripts: Produce concise, high-performing video sales letter (VSL) scripts for testing within marketing funnels, aimed at improving conversion rates.
• Write Effective Landing Page Copy: Generate high-performing financial direct-response copy for marketing funnel landing pages, ensuring content is compelling and conversion-focused.

KEY COMPETENCIES

• Ability to generate unique, high-impact direct response ideas for various marketing channels.
• Skilled in filtering and curating creative ideas based on performance data and experience.
• Proficiency in coordinating with media buyers and social media teams.
• Expertise in writing compelling, direct-response ad copy for financial products, tailored for platforms like Meta and YouTube.
• Strong capability in writing high-performing video scripts for direct response Meta and YouTube ads.
• Ability to analyze creative performance data to inform and improve ideation and execution.
• Skilled in streamlining the creative process to reduce time spent on ineffective concepts.
• Understanding of marketing funnel dynamics and the ability to write effective copy for landing pages.
• Strong leadership skills to guide and motivate the creative team.
• Strong computer and media software skills.
• Outstanding organizational and administrative accountability.
• Strong written and verbal communication skills.
• Ability to think individually as well as collaboratively when approaching personnel issues.

EDUCATION AND EXPERIENCE

• Bachelor’s degree or higher in Marketing, Advertising, Communications, or a related field. (Required)
• Minimum of 10 years of marketing experience. (Required)
• At least 5 years of experience as a Creative Lead or Senior Copywriter in a direct response marketing capacity. (Required)
• Minimum of 3 years of experience in the SaaS industry. (Required)
• Proven track record of developing concise, persuasive video sales letter (VSL) scripts. (Required)
• Demonstrated experience in creating and testing various VSL formats to optimize conversion rates. (Required)
• Experience in direct-response high-ticket coaching, course, consulting, marketing agency industry, or high-ticket SaaS. High ticket defined as $1000 or more (Preferred)

BENEFITS

• Fully Remote Position
• Health insurance
• Dental Insurance
• Vision Insurance
• Short-term and long-term disability insurance
• Life Insurance
• Accident insurance
• Hospital insurance
• Paid Time Off
• Access to our product and services at large discounts and some instances free

COMMITMENT TO DIVERSITY

As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce, Nurp LLC recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire talent at all levels regardless of race, colour, religion, age, national origin, gender, gender identity, sexual orientation, or disability and actively foster inclusion in all forms both within our company and across interactions with clients, candidates, and partners.