Lifecycle Marketing Manager (Remote)

About the role:

The Lifecycle Marketing Manager is responsible for developing and executing strategies that nurture leads through the lead cycle. The primary focus of this role will be on middle-of-funnel, nurturing leads from point of acquisition to marketing qualified leads.

Our ideal candidate is someone who is a self-starter experienced in building and scaling lead nurture programs with a strong analytical approach to attribution funnel metrics measurement and campaign performance. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.

Responsibilities:

• Develop a robust lead pipeline from point of acquisition to sales qualification.
• Drive end-to-end development and execution of the MoFu strategy and nurture program across multiple touch points including email, web and support channels
• Own the lead cycle, process, and scoring, working closely with stakeholders to ensure consistent implementation and cross functional effectiveness.
• Leverage insights and data to identify audience segments and opportunities for engagement, delivering highly relevant and personalized experiences to leads throughout their buyer journey.
• Perform quality control checks on email campaigns to ensure stability of templates across client/browser/device combinations
• Ensure timely communication with key stakeholders on email program execution timeline & expectations
• Drive creative design and coordinate campaign deliverables with internal and external resources to support strategic direction and brand
• Analyze campaign results, develop benchmarks, and create and share regular performance reports
  
  
  

Requirements:

• A bachelor’s degree in marketing or a related field
• Minimum of 5 years of lifecycle marketing experience
• In-depth knowledge and experience with marketing automation tools; HubSpot a major plus
• Experience in developing and executing successful ROI-driven B2B nurture campaigns, from brief to deployment
• Up-to-date on the latest trends and technologies.
  
  
  

Our Ideal Candidate:

• Demonstrated experience successfully executing and managing middle-of-funnel B2B marketing programs
• Proven track record of successfully driving funnel conversion and lead pipeline
• Experience creating and implementing lead scoring programs
• Data-driven mentality, with a focus on how to use insights to influence planning and execution
• Self-starter that is solution-oriented and focused on getting the job done
• HubSpot experience a major plus
• A deep understanding of the B2B marketing, audience and personas, and landscape.
• Compliance, GRC, or SaaS experience
  
  
  

About Scrut Automation:

Scrut Automation is a one-stop shop for infosec compliance. It supports IT/ITES/SaaS companies in automating their information security compliance tasks and reduces manual work in maintaining compliance by :70%. Founded by IIT/ISB/McKinsey alumni, the founding team has over 15 years of combined Infosec experience. Scrut is backed by Lightspeed Ventures and Endiya Partners, along with prominent angels from the global SaaS community.

The Scrut platform provides the fastest solution for achieving and maintaining compliance across global standards, including but not limited to SOC 2, ISO 27001, GDPR, HIPAA, PCI-DSS, or CCPA, through its truly 'single window' operations. Scrut acts like an organization’s virtual CISO, so they can focus on their business and leave compliance to Scrut.

Why should this job excites you?

• Opportunity to make an early impact on one of the most promising, high-growth SaaS startups in India
• A high-performing action-oriented team
• Immense exposure to the founders and the leadership
• Opportunity to shape the future of B2B SaaS Customer Success with YOUR innovative ideas
• The competitive compensation package, benefits, and employee-friendly work culture
  
  
  

Note: Due to a high volume of applications, only the shortlisted candidates will be contacted by the HR team. We appreciate your interest and effort.