Senior Content Manager

Overview

We are looking for a highly skilled and motivated Content Manager to join our dynamic team. The Content Manager will be responsible for developing and executing a comprehensive content strategy that aligns with our brand’s goals and objectives.

This hands-on role involves overseeing the creation, management, and optimisation of content across multiple channels to drive engagement, increase brand awareness, and generate leads. The ideal candidate will have a strong background in inbound marketing, content strategy, content creation, and digital marketing.

Key Responsibilities

In this role, you will be responsible for the following:

Content Strategy

• Develop, implement and maintain a content strategy that supports the overall marketing objectives and business goals across all channels.

• Conduct market research and competitor analysis to identify content gaps and opportunities.

• Collaborate with cross-functional teams to align content strategy with product launches, campaigns, and brand initiatives.

Content Creation and Management

• Craft compelling, high-quality copy across various formats and channels, including blogs, articles, videos, social media, and infographics.

• Manage a content calendar that ensures consistent and timely delivery of content.

• Work closely with writers, designers, and videographers to produce content that resonates with our target audience.

• Adapt and repurpose content for various channels and formats.

• Develop and execute distribution plans to maximise the reach and impact of content across multiple channels, including social media, email, and partnerships.

• Collaborate with the paid media team to promote content through sponsored posts, advertisements, and other paid channels.

• Maintain high standards of quality and accuracy in all content produced and published.
  

SEO and Content Optimization

• Implement SEO best practices to improve the visibility and ranking of content on search engines.

• Analyse content performance using analytics tools and make data-driven decisions to optimise results.

• Utilise analytics tools to track and report on key performance metrics such as traffic, engagement, and conversion rates.

• Conduct structured experiments to validate new tactics.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.

• 7+ years of experience in content creation, digital marketing, or a similar role, with at least two years in a leadership position.

• Strong understanding of content marketing principles, SEO best practices, and digital marketing trends.

• Excellent writing, editing, and communication skills.

• Proven ability to manage and lead a team of content creators and marketers.

• Experience with content management systems (CMS), analytics tools (e.g., Google Analytics), and social media platforms.

• Creative thinker who can develop innovative content ideas that drive engagement and conversions.

• Ability to simplify complex information into engaging stories.

• Strong organisational and project management skills with the ability to manage multiple projects and deadlines simultaneously.

• Ability to work collaboratively across departments and build strong relationships with stakeholders.

• Open to feedback and embraces challenges.

• Native English is mandatory.

What We Offer

Here's what we offer to support your growth, well-being, and success at Full Fabric:

• Competitive Salary: We understand the value of top talent and are committed to offering market-leading compensation packages that reflect the expertise and value our team members bring to our company.

• Remote Flexibility: Embrace the future of work with our fully remote working option and experience the benefits of remote work. At Full Fabric, we support your choice to work from a dedicated home environment, ensuring a healthy work-life balance while maintaining a productive and professional workspace.

• Comprehensive Health Insurance: Your well-being is our priority. That's why we offer comprehensive health insurance to all our team members, ensuring you are protected and have access to the best healthcare options.

• Home Office Budget: We’re committed to helping you create a comfortable and productive workspace at home. We provide a dedicated budget to support you in setting up your home office, ensuring you have everything you need to succeed and perform at your best.

• Professional Growth: At Full Fabric, we're committed to your professional development. You'll have opportunities to attend industry conferences, participate in training programs, and access a wealth of resources to help you grow in your career and stay ahead in the field.

• A Culture of Excellence and Innovation: Join a team of forward-thinking professionals who are passionate about making a difference in software and education. Our culture fosters innovation, encourages collaboration, and supports your ideas to improve and expand our impact.

• Making a Difference: Your work at Full Fabric will be more than just a job. It will contribute to transforming the educational landscape, making high-quality education more accessible and impactful through technology.

If you feel you’re the right fit for this role we’d love to hear from you.

Note: At Full Fabric, we are committed to providing a positive and respectful interview experience for all candidates. While we strive to offer personalised feedback, the volume of applications makes this impossible. Rest assured, each application is reviewed with care, and we truly appreciate your interest in joining our team and contributing to the future of educational technology.