Marketing Director

The Marketing Director at Softdocs is responsible for planning, developing, executing, and measuring demand generation activities with the goal of driving high-quality leads, pipeline, and revenue.

Reporting to the SVP of Marketing, the Marketing Director is responsible for setting the demand generation strategy and executing in collaboration with the marketing, SDR, sales, and client success teams, and measuring the overall effectiveness/ROI of the marketing channels, initiatives, and campaigns in support of growth objectives.

The ideal candidate will have a proven track record of delivering successful demand generation and brand awareness programs, excellent leadership, cross-functional project management skills, and a passion for driving results.

What You’ll Do

• Own brand awareness and demand generation channels and activities, paid and unpaid, including events, webinars, account-based marketing, search engine optimization, email, advertising, and others that produce winnable deals
• Manage campaign development, orchestration, and launches to ensure standards are met and goals achieved for all campaigns and programs
• Plan and oversee development of strategic content to generate brand awareness and qualified demand.
• Research, understand, and address buyer needs, pain points, and challenges in multiple markets, including education, state and local government, and market sub-segments
• Collaborate and communicate effectively across departments to build relationships, ensure alignment, and drive results
• Work closely with revenue operations and marketing data to optimize demand generation programs, performance, and ROI. Leverage marketing technology, including CRM, marketing automation, sales enablement tools, and intent data to improve the efficiency and effectiveness of programs
• Demonstrate a strong attention to detail and a commitment quality and operational excellence, while ensuring timely and efficient execution
• Own deliverables across the entire marketing funnel, track and optimize performance at each stage, and create a predictable and healthy demand engine while ensuring efficient, well-communicated lead management
  
  

Who You Are

• Continuous growth mindset
• 10+ years of B2B technology marketing experience, with 3+ years at the director level and a strong understanding of SaaS metrics and attribution models
• Expertise in enterprise SaaS and modern demand generation practices
  
  

What We Offer

• Remote Position – this role is 100% remote with some travel
• Direct Access to our CEO – direct access to ask our CEO anything starting day 1!
• Benefits – Medical (PPO & HDHP w/ HSA options), Dental, Vision, 401K, Disability Insurance, $15,000 Life Insurance, flexible PTO, 13 Holidays, paid Parental Leave.
• Remote Work Office Set Up – we give you a stipend to purchase the laptop you would like and the supporting equipment you need to do your best work!
• Professional Development – you will have opportunities to excel professionally and personally.
• Mentorship – direct access to collaborate and learn from senior leaders within and outside your team. Collaboration drives innovation
• Flexibility – you are the CEOs of your territory. Set your work hours while cognizant of work priorities, and being available for clients is critical.
• People First Company & Team Culture – we want you to bring your professional and personal selves through our virtual doors and we champion having quality time with your family (however you define family). Inclusivity is one of our core values!
• Retention Record – the average number of years an employee stays at Softdocs is 5 to 8 years with employees who have been at the company for 10+ years.
• Inclusivity – we are conscious of and continuously strive to be proactive in improving how we are creating an equitable and inclusive environment through initiatives such as our Culture Club, company OKRs, and quarterly company meetings
  
  

Applicants must be legally authorized to work in the United States. Final offers of employment are contingent upon the successful completion of a background check.