Digital Marketing Assistant

We are in search of a creative and motivated Digital Marketing Assistant to become part of our team. Your responsibilities will include supporting the implementation of digital marketing strategies, overseeing social media platforms, and contributing to content. development and analytics.

Responsibilities:

• Assist in planning, executing, and monitoring digital marketing campaigns across various platforms, including social media, email, and online ads.
• Aid in optimizing campaigns and tracking performance.
• Develop engaging content for digital channels such as blog posts, social media updates, email newsletters, and website content, ensuring alignment with the brand voice and marketing goals.
• Manage and refresh social media profiles on platforms like Facebook, Instagram, LinkedIn, and Twitter. Schedule posts, interact with followers, and keep abreast of social media trends and discussions.
• Help create and distribute email marketing campaigns. Segment email lists, design templates, and analyze performance metrics to boost engagement and conversion rates.
• Support SEO efforts through keyword research, content optimization, and tracking search rankings. Contribute to SEM activities, including PPC campaigns.
• Monitor and analyze digital marketing performance with tools such as Google Analytics, social media insights, and email marketing metrics. Compile reports on campaign results and offer insights for enhancements.
• Update and maintain the company website, including managing content, updating images, and performing basic troubleshooting. Ensure the site remains user-friendly and current.
• Research industry trends, competitor actions, and audience behavior. Provide insights and recommendations from research to guide marketing strategies.
• Aid in creating and overseeing online advertising campaigns, including display ads, social media ads, and sponsored content. Monitor ad performance and help manage budgets.
• Provide administrative support to the digital marketing team, including organizing meetings, overseeing project timelines, and continuing tasks as needed.

Requirements:

• A Bachelor's degree in marketing, communications, or a related field is preferred.
• Candidates should possess strong writing and communication skills, be proficient in social media platforms and marketing tools, have knowledge of SEO and SEM, and demonstrate the ability to analyze data.
• An understanding of digital marketing principles and strategies, including content and email marketing, is essential.
• Applicants must be creative, detail-oriented, and capable of working both independently and collaboratively within a team.