Offer summary

Qualifications:

5+ years in content marketing, B2B SaaS experience preferred, Design background across channels, Excellent writing and editing skills, Bachelor's degree in relevant field.

Key responsabilities:

Develop and own content marketing strategy

Create editorial calendar for campaigns

Manage external content team and vendors

Conduct audience research and analysis

Optimize content using SEO best practices

Job description

Job Summary

The Senior Content Marketing Manager at Medely is responsible for developing and executing the content marketing strategy, working with stakeholders around the marketing team and company. This person will develop tactics and collateral that will drive awareness, engagement, and demand generation for our products across both sides of our marketplace and SaaS offering. Types of content will include thought leadership writing, design, web, blog, social, etc. This role interacts with multiple marketing and business partners around the company, including senior leadership.

Key Responsibilities:

Develop and own the content marketing strategy and socialize it across the business to multiple departments and leaders
Own the creation of content and editorial calendar to support campaigns, lead generation, and the buyer's journey
Manage an external team of content writers, SEO vendors, designers, and video producers to ideate, create, and distribute compelling content across multiple channels (blog, website, social media, email, etc.)
Conduct research to deeply understand the target audience, their pain points, and the competitive landscape to inform content themes and topics
Collaborate with subject matter experts to produce high-quality, authoritative content that educates and engages the audience
Utilize SEO best practices to optimize content for search and discoverability
Analyze content performance data to continuously improve content strategy and identify new opportunities
Stay up-to-date on content marketing trends and make recommendations to enhance the company's approach
Manage Medely’s social media coordinator for B2B and B2C efforts and a roster of healthcare influencers
Own the design template and brand system across the business

Qualifications:

5+ years of experience in content marketing, preferably in a B2B SaaS environment
Design background and ability to execute across channels
Excellent writing, editing, and content creation skills
Strong project management and cross-functional collaboration abilities
Proficient in content optimization, distribution, and performance tracking
Experience managing a team of content professionals
Familiarity with marketing automation, CRM, and web analytics tools
Familiarity with Adobe Creative Suite and Figma
Bachelor's degree in marketing, communications, journalism, or a related field

Required profile