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Performance Marketing Manager (m/f/d) at IU International University of Applied Sciences

extra holidays

Remote:

Full Remote

Contract:

Full time

Salary:

13 - 13K yearly

Experience:

Mid-level (2-5 years)

Work from:

Germany

Offer summary

Qualifications:

Minimum 4 years in performance marketing, Experience with SEA and Paid Social, Proven results in Google Ads, Meta, etc., Strong analytical and problem-solving skills, Excellent communication in English and German.

Key responsabilities:

Develop and optimize SEA and Paid Social campaigns
Monitor, analyze, and enhance campaign performance
Collaborate with data and tech teams for best practices
Report on KPIs and emerging trends
Foster a culture of learning within teams

IU International University of Applied Sciences Education XLarge https://www.iu.de/

1001 - 5000 Employees

See more IU International University of Applied Sciences offers

Job description

Grow with us! Start your career at IU!

We are looking for an experienced Performance Marketing Specialist (m/f/d) in fulltime (40 hrs. / week) who will be a key contributor for managing and driving exceptional results on Paid Search and Paid Social for IU Akademie. This role demands a growth-minded, out-of-the-box thinker, thriving on analyzing data, implementing best practices, and delivering impactful campaigns within our most important marketing channels. The position can be carried out fully remote within Germany or at one of our office locations in Germany.

Your tasks

Develop, implement and optimize top-notch SEA and Paid Social account setups to maximize cross-channel CLV outcome.
Monitor, analyze and optimize campaign performance, championing a data-driven test-and-learn approach to scale.
Collaborate closely with data and tech teams, applying up-to-date best practices with a strong focus on leveraging AI solutions for sustainable growth.
Analyze and report on KPIs and emerging trends, extracting actionable insights to inform business decisions.
Stay at the forefront of the performance marketing ecosystem, proactively adopting and implementing the latest beta solutions and industry best practices.
Contribute to a collaborative and knowledge-sharing environment, fostering a culture of continuous learning and professional development within our performance marketing teams.

Your Profile

A minimum of 4 years proven experience in an operational performance marketing role focusing on SEA and Paid Social, ideally with a lead-generation background.
Proven track record of generating impactful results on Google Ads, MS Ads, Meta, TikTok etc., demonstrating a deep understanding of campaign management and optimization best practices.
Passion for the ever-evolving digital marketing landscape, with a willingness and strong curiosity to test, implement and scale AI-driven solutions.
Strong analytical and problem-solving skills, with a demonstrated ability to translate insights into actionable and strategic recommendations.
Ability to effectively collaborate with cross-functional teams in a remote setting to successfully drive initiatives and achieve shared goals.
Excellent communication skills in english and german with the ability to effectively convey complex information to both technical and non-technical audiences.

We offer

Be you at IU: We support and empower you to achieve your personal and professional goals. After all, your happiness significantly contributes to a positive and productive environment.
Work wherever you want…: Digitalization is part of our DNA. So decide for yourself which place sparks the most productivity in you. You love remote work? No problem! Would you like to work abroad for a while? Our WorkFlex Benefit makes it possible.
… and flexible in terms of time: It’s your job; We trust you and give you the greatest possible freedom to organize yourself.
Take your knowledge to a new level: Where if not with us? Benefit from free further training, language courses and discounted study programs. With us there is always something new to learn.
Rest well: We make an effort every day, but we also take the time to recharge our batteries: with 30 days of annual vacation plus an extra day of vacation on your birthday.
Make your journey sustainable: Whether it’s a DeutschlandTicket subsidized down to just 7 euros or a Jobrad (bike leasing) offer, enjoy the freedom of mobility for both work and personal activities, while also making an eco-friendly choice.

You find yourself in this profile and are looking for a new challenge? Then apply online now via our career portal.

If you have any further questions, please feel free to contact Marina at marina.meissner@iu.org.

Actions speak louder than words: We cherish our “Culture of Everyone” and would like to take this opportunity to empathize that we do not tolerate discrimination towards any race, gender, religion, age, sexual orientation or disability. We welcome you as you are and look forward to nurturing our diverse community at the IU!