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Paid Media Specialist (WFH)

Remote:

Full Remote

Contract:

Full time

Experience:

Mid-level (2-5 years)

Work from:

Philippines

Offer summary

Qualifications:

At least 2 years experience in paid social campaigns, Proficient in Meta platforms.

Key responsabilities:

Develop and optimize paid social media campaigns
Collaborate with the marketing team on strategies
Monitor campaign performance and provide insights
Work with design team for ad creatives
Manage budgets and prepare detailed reports

Penbrothers SME http://www.penbrothers.com/

201 - 500 Employees

See more Penbrothers offers

Job description

About Penbrothers

Penbrothers is an HR & remote talent management partner and one of the fastest growing companies in the Philippines. We provide talented Filipinos with global opportunities in high-growth startups and dynamic companies, from the comfort of their own homes.

About the Client

The client is a Sydney-based digital marketing agency specializing in data-driven strategies to help businesses grow online. They offer a range of services, including SEO, Google Ads, and conversion rate optimization, with a focus on delivering measurable results that drive revenue growth and maximize ROI. Their team of experts is dedicated to providing transparent, results-oriented digital marketing solutions tailored to each client's unique needs.

About the Role

We are seeking a talented and motivated Philippines-based Paid Social Specialist with at least 2 years of experience in managing paid social campaigns on Meta platforms. This role focuses purely on paid social strategies and execution, not organic social media management.

What you’ll do

Campaign Management: Develop, implement, and optimise paid social media campaigns on Meta platforms to achieve client objectives.
Collaboration: Work closely with the Senior Paid Social Specialist and Paid Media Lead to ensure campaigns align with overall marketing strategies.
Performance Analysis: Monitor and analyse campaign performance data, providing actionable insights and recommendations to improve results.
Creative Development: Liaise with the design team to create engaging ad creatives and copy that resonate with target audiences.
Client Communication: Engage in light communication with clients to understand their needs, provide updates, and gather feedback on campaigns.
Budget Management: Efficiently manage and allocate budgets to maximise ROI for clients.
Reporting: Prepare detailed reports on campaign performance, presenting findings to clients and internal stakeholders.
Industry Trends: Stay up-to-date with the latest trends and best practices in paid social media advertising.