Direct Ads Manager at HighKey Agency

Company: HighKey Agency

Location: Remote

Overview: HighKey Agency, a leader in digital branding for the aesthetic industry, seeks a Direct Ads Manager to oversee our advertising campaigns and ensure they align with our mission to elevate aesthetic clinic owners through innovative branding and lead generation. This role requires a sharp focus on managing and optimizing our advertising strategies to meet specific market needs and company goals.

Responsibilities:

• Ad account management: Fully managing up to 7 ad accounts across HighKey's marketing and their client's direct advertising.
• Content Strategy + Scripting: Creating all of the content ideas, scripting, and then executing the filming with the respective teams.
• Creative Oversight: Collaborate with creative teams to develop engaging ad content tailored to our target demographic.
• Campaign Management: Develop and oversee ad campaigns across various digital platforms, focusing on aesthetic clinic owners in North America.
• Funnel Optimization: Assist in refining marketing funnels, enhancing lead conversion and nurturing strategies.
• Daily Optimization: Optimizing the ad spends of campaigns daily between ad sets.
• CRM Optimization: Working with the respective CRM managers to ensure that all leads are logged properly, organized, and taken care of by the respective sales teams.
• Internal Communication: Communicating and meeting with the social media, email marketing and other teams to coordinate messaging and campaigns for brand consistency.
• Daily and Weekly Reporting: Ensure all advertising dashboards are meticulously updated and accurate—review lead generation data to optimize ad performance.
• Analytics and Strategy Meetings: Participate in regular strategy meetings to discuss pipeline health, campaign effectiveness, and strategic adjustments based on analytics.

Requirements:

• Proven experience in digital advertising and campaign management. (Ex. Google Ads, Facebook Ads, TikTok Ads, etc)
• Experience with local high-ticket service-based businesses
• Experience with national high-ticket service-based businesses
• Strong analytical skills and experience with Google Analytics and other marketing platforms.
• Excellent communication and team collaboration skills.
• Ability to manage multiple projects in a fast-paced environment.
• Passion for the aesthetic industry and a drive to achieve excellent results.
• Ideally, experience in the medical and/or aesthetics industry

Benefits:

• Competitive pay and performance bonuses.
• Remote work flexibility.
• Opportunity to work in a fast-growing sector with a highly motivated team.
• Opportunity to rapidly scale compensation with commissions on active clients.
• Access to HighKey Skool training for personal and professional development.

Diversity Commitment: HighKey is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Application Process: Interested candidates should submit their resume explaining their interest in HighKey and how their skills align with our core values and mission.