Offer summary
Qualifications:
Experience as a Digital Marketing Strategist, Proficiency in Salesforce and marketing automation platforms, Understanding of SEO/SEM principles and tools, Strong analytical skills with data interpretation, Experience with A/B testing and CRO.
Key responsabilities:
- Develop and optimize marketing automation workflows
- Utilize Salesforce for audience segmentation and campaign tracking
- Conduct data analysis to drive marketing decisions
- Oversee technical aspects of SEO and SEM efforts
- Implement tracking with Operations and Engineering teams