Offer summary
Qualifications:
Bachelor's degree in English, Journalism, Marketing, Communications or related field, 3-5 years of B2B content writing experience, preferably in tech and manufacturing, Strong research and writing skills, attention to detail, knowledge of SEO best practices, Familiarity with CMS like WordPress, marketing automation tools like HubSpot is a plus.
Key responsabilities:
- Research, write, and edit persuasive content for B2B audiences in tech and manufacturing
- Collaborate with SMEs and clients to align content with messaging and objectives
- Produce various content formats adhering to client guidelines and SEO optimization
- Stay updated on industry trends to create timely, engaging content for lead generation
- Analyze content performance data to optimize for conversion metrics and lead generation