Offer summary
Qualifications:
Experience scaling agency to $50-$100M revenue, Proven track record in financial accountability.Key responsabilities:
- Drive company growth and operational leadership
- Establish strategic goals and ensure delivery
Tried and True Media (TNT) is a fully remote DTC performance marketing agency that specializes in video performance marketing in the health/wellness/beauty space and has generated $1.2B+ in sales for our clients over the last 5 years and manages over $120M in annual ad spend. Now that we've achieved success with our founding CEO, we're hunting for a Chief Operating Officer to become the new operational leader of the company to drive 5x growth from here, culminating in becoming a platform company to a large PE fund or strategic within 3 years, and then pushing the ball forward to continue to grow after TNT becomes a platform company.
You will start as COO, splitting senior direct reports with the CEO, then gradually over the next 6-9 months as you prove your ability to deliver, you will transition to COO & President, owning 100% of all operations with everyone reporting to you. At that point, you will collaborate with the CEO on strategy and have full autonomy to execute and deliver against the aligned strategic objectives. You'll be accountable for delivering EBITDA and unit economic targets as well as other growth objectives. And you'll have full P&L and balance sheet ownership and have financial accountability to the board.
So, if you've scaled (not just managed) a digital agency to $20M - $100M+ in revenue and people to 100-300+, your eyes light up at the prospect of grinding out another big win, and...
...then please keep reading as you may be the perfect fit as the new operational leader for TNT.
Core Compensation: $250,000 - $500,000 (base + bonus + incentive equity in the form of profit incentive units (PIUs) that crystalize on a liquidation event)
Location: 100% Remote (global team of 90+ with no corporate office)
Hours: 8:30 a.m. to 5:30 p.m. ET (standardize our rhythms)
Culture: Good Humans Obsessed with Winning for our Clients
#1 Objective: Deliver Growth Targets in a Sustainable, Scalable Way
Why are We Hiring this Now?
Hello, my name is Robbie Rankin, CEO of TNT. For the past 5 years, my founding team and I have poured our blood, sweat and tears into making TNT a sustainable success. We organically found our niche specializing in video performance marketing, augmented by proprietary, in-house video analytics software that gives us a competitive advantage in scaling video ad campaigns lightning fast, which is what put us on the map.
The journey was never easy though, with lots of ambiguity and countless obstacles that came up, but we got it done. However, I'm hyper-aware that scaling a business 5x from here requires a completely different skillset vs. what delivered our original success. I'm also hyper-aware that skillset is not one that I'm best at. And that's where you come in.
I'm extremely excited to hand the ball off to a new operational leader who can take it and run with it because they've been there and done that in the agency world. We have many strategic options available to us now that simply weren't before, but to make any of those happen, we need a proven operational leader who can execute and deliver consistently.
Scaling structure, people, processes, and systems is incredibly important at this stage and it's not something I've personally done before. I've already removed myself from the day-to-day operations to create space for you. Now what's left is to find the perfect fit for TNT - someone excited to scale, who knows what's coming because they've been there and done that, and who is authentically energized by the enormous responsibility of being accountable for all results.
What's the Ideal Candidate's Background?
You must live and breathe performance marketing and have already been the #1 or #2 person in charge of scaling a digital agency to $50-$100M+ in revenue and people to 200-300+. Importantly, however, you've done that in a way that's sustainable and creates long-term strategic value - no gimmicks or short-term tactics and without relying on superhuman individuals whose efforts can't be replicated. In other words, you've architected a systematic, repeatable machine.
You know how to expand an agency's portfolio of services organically and via acquisition, in order to maximize total potential client value delivered. You've got a proven track record of leading an agency through an exit to a strategic or a large PE fund. You're comfortable owning the P&L and balance sheet and ultimate level of financial accountability to the board. You have a robust network of former clients you can bring to the table. You've mastered the skills in strategy, planning, execution, operations, culture, talent, finance, sales, risk management and more.
And while you've been there and done that, the fire still burns inside and you remain incredibly motivated to do it again, taking on the challenge of doing it in a different context.
What Will You Be Responsible for?
What Are We Looking For?
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