SEO/ SEM Specialist

• Research, analyze products/services of the business, analyze customers and competitors to build an SEO strategy
  
• Cooperate with the Technical department to build a website that supports SEO standards (or Make recommendations for changes to improve SEO for the website)
• Research and build a set of keywords for SEO
• Cooperate with the Content department of the Marketing department or manage a team of freelancers to build SEO-standard content for the website
• Audit URL & on-page content & SEO optimization
• Implement backlinks plan, optimize backlinks, PR GP, etc.
• Build and implement link building strategy
• Implement a campaign based on budget
• Continuously monitor, analyze, and optimize SEO performance
• Report SEO performance directly to Leader Marketing/SEO

Qualifications:

Educational Background:

• Bachelors degree in Marketing, Business, Computer Science, or a related field (preferred).
• Relevant certifications such as Google Ads, Google Analytics, HubSpot SEO, or Bing Ads (preferred).

Technical Skills:

• Proven experience in SEO, including on-page, off-page, and technical SEO.
• Proficiency in SEM, including PPC advertising, campaign management, and bidding strategies.
• Expertise with SEO and SEM tools (e.g., SEMrush, Moz, Ahrefs, Google Ads, Google Analytics).
• Basic understanding of HTML and CSS for technical SEO.

Analytical Skills:

• Strong data analysis abilities with experience in interpreting performance metrics and optimizing strategies.
• Proficiency in creating detailed reports and dashboards to track campaign performance and ROI.

Marketing Skills:

• Knowledge of content strategy and its impact on SEO and SEM.
• Experience in competitor analysis and identifying opportunities for strategic improvements.

Soft Skills:

• Excellent verbal and written communication skills for creating reports, presenting findings, and collaborating with teams.
• Strong problem-solving abilities and a proactive approach to troubleshooting issues.
• Effective project management skills, with the ability to handle multiple campaigns and projects simultaneously.

Experience:

• Hands-on experience in managing SEO and SEM campaigns with a track record of successful outcomes.
• Demonstrable results through case studies or a portfolio showcasing previous campaign achievements.

Industry Knowledge:

• Up-to-date with the latest trends, algorithm changes, and best practices in SEO and SEM.

Optional Skills:

• Experience with e-commerce platforms and strategies specific to online retail.
• Advanced technical SEO skills, including site speed optimization, schema markup, and mobile optimization.