Content Marketing Manager

About the company we're hiring for Current:

Since our founding in 1983, we have become a market leader in North American school bus routing. Our signature product line, offers a seamless package that empowers you to create efficient routing solutions for your organization using industry-standard analytics and AI-based optimization tools. Whether you operate 20 or 2,000 buses, our software is scalable to fit every solution. We back up our technology with an unmatched reputation for industry-leading customer service.

Job Summary: Content Marketing Manager

• Develop, implement, and manage a comprehensive content marketing strategy aligned with BusPlanners business goals.
• Produce, review, proofread, edit, and sign off on all marketing content including blogs, press releases, email marketing messages, and social media posts.
• Conduct thorough research and competitor analysis to inform content strategy and identify opportunities.
• Collaborate with cross-functional teams, including Product and Support, to execute specific content strategies.
• Build and maintain an editorial calendar, ensuring content is timely and relevant, while staying up-todate with industry trends.
• Monitor content performance, analyze metrics, and carry out optimizations to improve engagement and ROI.
• Demonstrate a strong do-er mentality by working independently, taking initiative, and delivering high-quality work consistentl

To be successful in this role, you will need:

• Proven Experience: Demonstrated success in content marketing, with a strong portfolio of written work and content campaigns.
• Exceptional Writing and Editing Skills: Ability to produce high-quality, engaging content with a keen eye for detail.
• Thorough Research Abilities: Skilled in conducting detailed research and presenting complex information in an accessible manner.
• Excellent Project Management: Capability to manage multiple projects and deadlines effectively, ensuring timely delivery.
• Strong Interpersonal Skills: Proficiency in working collaboratively with cross-functional teams and building strong professional relationships.
• Proactive and Adaptable Mindset: Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
• Self-Starter Attitude: Capacity to work independently, take initiative, and consistently deliver highquality work without extensive supervision.
• Fast Learner: Ability to quickly learn and adapt to new tools (i.e., Mailchimp, Outreach.io, etc.), processes, and systems, ensuring efficient and effective execution of content strategies.

Other Details:

Work Mode: Remote - Full Time

Experience: 4+ years

Timing: Flexible

About HR Ways:

HR Ways is a Technical Recruitment Firm helping software houses and IT Product companies Internationally and Locally to find IT Talent. HR Ways is engaged by 150 + Employers ranging from the worlds biggest SaaS Companies to the most competitive Startups. Find out more at www.hrways.co