Marketing Data Engineer
Who are we and what do we do?
Fruit was just the beginning. Since our founding in 1999, we’ve evolved over 25+ years into an industry leader and modern gifting destination for celebrating the moments that matter. In addition to a robust online e-commerce hub, our vast retail footprint includes nearly 1,000 locally owned and operated franchise locations globally.
With offerings that go beyond our iconic fresh fruit bouquets to include baked treats, fresh flowers, dessert boards, platters, and more, our vast collection of delicious treats and innovative gifts are perfect for treating yourself and others.
No matter the occasion or moment, there’s an edible® for that.
Through all our incredible years, we’ve remained committed to our 5Ps:
• Our promise– Experiences that WOW.
• Our products–Remarkably fresh.
• Our places– Interactive and creative.
• Our People– Create special memories.
• Our purpose–To celebrate what’s good in life.
Purpose:
As a Marketing Data Engineer, you will be responsible for implementing tracking and tagging solutions to support the creation of eCommerce and marketing channel data. You will also ensure data integrity through regular audits and maintain tagging and tracking across Edible's properties.
The ideal candidate is data-driven, self-starting, collaborative, and curious to find new ways of solving data challenges. They will provide solutions to track data across our data stack in ways that enable marketing and eCommerce teams to optimize digital user experiences, marketing channel investments, product merchandising, promotions, omni-channel personalization, and localization to improve key metrics (conversion rate, ROAS, CAC, AOV, purchase frequency, etc.).
Location: This position will work onsite out of our Corporate Office in Sandy Springs, GA Monday – Thursday, with work from home flexibility Fridays.
Responsibilities:
- Work hand-in-hand with Data Analysts and other key members of the Analytics team to support eCommerce and Marketing teams by capturing, integrating, and curating data.
- Collaborate with the Data Science and Engineering teams to optimize and evolve on-site/in-app tracking systems, enhancing understanding of the customer journey.
- Aggregate data from Adobe Analytics, marketing channels, CDP, and custom data sets into data warehouses for analysts and data scientists.
- Validate reports and tagging through regular, rigorous testing and optimization of data integrations
- Integrate eCommerce data with off-site data sources for more holistic insights across the organization.
- Collaborate with Edible’s Data Science team to develop and maintain data for real-time monitoring of core eCommerce metrics and decisions.
- Stay up-to-date on analytical best practices, data tracking, platforms, and industry standard metrics
Requirements:
- 3+ years of experience in data tagging, tracking and integration implementations within an D2C eCommerce organization
- Strong, hands-on experience in Adobe Analytics, Google Analytics, Google Search Console, Twilio Segment (or similar) and PowerBI (or similar).
- Bachelor’s degree+ in quantitative field (i.e. Mathematics, Data Science, Engineering) or equivalent experience
- Excellent verbal and written communication skills, specifically in communicating complex challenges and solutions to multiple stakeholder groups of varying levels of data experience
- Expertise in curation of data for conversion-focused analysis (on-site, customer journey mapping and data collection/analysis) as well as marketing channel analysis (fundamental understanding of marketing channels roles in driving traffic and conversion)
- Experience working closely with engineering teams to implement custom tracking solutions and optimize data integrations.
- Experience using and organizing data for use in multi-touch attribution models to define the role/contribution of each channel beyond last-touch
- Experience building data pipelines and leveraging orchestration tools
- Basic SQL and Python experience required
Essential Competencies:
- Ability to excel in a fast-paced complex business environment
- Results-driven
- Exhibits attentiveness to detail
- Demonstrated problem solving skills using logic and critical thought
- Willing to make key decisions with significant impact
- Ability to formulate unique and creative solutions to problems within a rapid development environment
- Proven team player with the ability to guide and influence cross-functional teams
What We Offer:
- Onsite work environment with work-from-home flexibility, fostering collaboration and relationship building with peers, cross-functional partners and leadership
- The stability and resources of an industry-leading company successfully operating for 25 years, with the agility and innovation of a startup, allowing you to make a significant impact and shape our future.
- Growth & Development – Each team member has a visible and immediate impact on the business, offering abundant opportunities for personal and professional growth as we scale in size and sophistication
- Healthcare plans that include health/dental/vision insurance, 401K Plan, company-paid life insurance and short-term disability, flexible spending account options and more
- Paid time off, including sick days & holidays to support work-life balance
We are proud to be an EEO/AA employer. Applicants for employment are considered without regard to race, creed, color, religion, sex, sexual orientation, marital status, national origin, age, and disability, status as a veteran, Vietnam Era Veteran, or being a member of the Reserves or National Guard.
