WELCOME TO BRP
We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus.
Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 20,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination, it’s about the journey.
YOUR JOURNEY AT BRP
As the Country Marketing Lead for UK & Ireland , you will be at the forefront of some exciting evolutions on top of running our existing product lines - Can-Am ATV, SSV and Sea-Doo PWC.
Can-Am, a leading off-road brand known for its high-performance ATVs and Side-By-Side vehicles, aims to provide farmers and professionals with top-notch equipment. Additionally, Can-Am Motorcycles is re-entering the market with a revolutionary line of electric models, intending to disrupt and redefine two-wheeled mobility.
For this, we seek a passionate marketer with a customer-centric mindset and expertise in deploying consumer engagement strategies and activating local marketing initiatives.
Reporting to the Regional Commercial Manager for UK & Ireland, this role involves collaboration with various stakeholders within the regional organization and external agency partners.
Your Key Responsibilities
- Go-to-Market planning and execution: develop and implement a local annual Go-To-Market plan supporting the regional strategic priorities and the achievement of the sales and profitability targets ofr Can-Am offroad and Sea-Doo.
- Develop and implement annual plans.
- Lead trade shows, events, demo days, website updates, and CRM campaigns.
- Measure and report results, manage marketing budget.
- Dealer Marketing: advise and support the network in building and executing local action plan enhancing consumer experience at dealership and driving retail
- Support dealers with local marketing plans.
- Implement corporate marketing actions.
- Assist dealers in digital transformation.
- Content Marketing & Public Relations: maximize brand visibility through earned media tactics
- Create and share locally relevant content.
- Maintain media relationships and manage PR activities.
YOUR COMPETENCIES TO BE SUCCESSFUL IN THE ROLE
- Business acumen with field marketing experience.
- Results-oriented, pragmatic, and accountable.
- Strong collaboration and communication skills.
- Ability to work in a matrix structure.
Your Profile And Experience
- Bachelor in Marketing, Business Administration or similar
- Around 3-5 years of experience in Marketing
- Experience in the Utility/ Agriculture business is preferred
- Knowledge of digital marketing is a plus
- Affinity with the powersport and motorcycle industries is a plus
The role is home office-based in the UK with regular travel in the UK and Ireland as well as occasional travel to EMEA HQ (Switzerland). Travel can go up to 20% of the time depending on seasonality.
ACKNOWLEDGING THE POWER OF DIVERSITY
BRP is dedicated to nurturing a culture that invites, connects, and propels the ambitions of people of all backgrounds, profiles, beliefs and experiences. Ultimately, the diversity and uniqueness of our people fuel our ingenuity and set the course for the path ahead!
For this reason, we value diversity and we strive to always push each other forward to build an inclusive workplace where every employee feels like they belong, where they can grow and find meaning.
WELCOME TO BRP
We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 20,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination; It’s about the journey.
