Google Ads Senior Specialist

User Acquisition Manager / PPC Specialist 

Overview

Welcome to Welltech – a global IT powerhouse specializing in cutting-edge Health & Fitness mobile applications. With an impressive 200M+ installs and a suite of 6 revolutionary apps, we are positively transforming the lives of millions, nurturing healthier lifestyles and overall well-being.

With a solid six-year presence in the international market, Welltech boasts a dynamic team of over 600 passionate professionals across the globe. From intuitive nutrition trackers to innovative fitness solutions, we empower individuals to embark on a transformative journey toward optimal health and happiness.

We seek an experienced and analytical Google Ads Senior Specialist to join our team. The Google Ads Senior Specialist will build and manage highly impactful Google Ads acquisition campaigns and have an enthusiasm for testing growth opportunities to drive conversions, revenue, and ROI. An entrepreneurial spirit, a creative mindset for pushing boundaries, and the ability to work effectively with team members and stakeholders are some of the key skills we are looking for. This is an exciting opportunity to leverage a $1M+ budget and have a meaningful impact on the performance of the company.

Your responsibilities: 

• Manage multi-million $ SEM budgets optimizing towards long term scale and profitability

• Manage and optimize best-in-class Google Ads and Microsoft Ads campaigns across various placements, including Google Search, Google Display Network, Demand Gen, Pmax, YouTube and other to achieve business goals

• Analyze campaign performance data and onsite and funnel metrics, identify trends, and provide actionable insights to ensure pacing to targets whilst driving incremental business growth

• Set the strategy and roadmap for scaling paid acquisition campaigns efficiently, while prioritizing effectively

• Plan and implement experiments incl. A/B & MVT tests of campaign variables to increase the efficiency of campaign budgets and drive ROI improvements

• Recommend creative and landing page strategies and consult on creative and landing page optimizations

• Track KPIs to assess performance and efficient execution of KPI and communicate performance and recommendations for continuous improvement to the relevant business stakeholders

• Conduct regular competitive research and analysis to identify performance growth points

• Actively collaborate with colleagues from other teams (creative, product etc.) to achieve performance goals and maximize ROI

• Maintain partnerships with paid search ad vendors (e.g. Google & Microsoft) and stay up-to-date with industry trends and best practices in Google Ads, and share insights with the team to improve overall performance

First Quarter Expectations:

• The specialist has understood all the metrics and knows our processes and reports

• The specialist independently manages the project, adheres to best practices, achieves the target ROI, and knows how to scale and cut volumes when necessary

• The specialist leads an additional Area of Responsibility, suggests ideas and improvements, knows how to analyze competitors, and makes data-driven decisions 

Your professional qualities:

• 2+ years of experience in Google Ads campaign management and optimization, including Google Search, Google Display Network, and Microsoft Ads

• Experience in managing multiple projects simultaneously, with the ability to prioritize tasks, meet deadlines

• Proficiency in English - B2 or higher level

• Excellent communication skills, with the ability to effectively communicate ideas, feedback, and instructions to team members, stakeholders, and cross-functional teams

• Analytical mindset, knowledge of Microsoft Office (MS Excel) and Google Workspace (Google Sheets, Google Docs, Google Slides)), experience with Google Analytics and data visualization tools such as Tableau and Clarisights

• Flexibility to adapt to changing priorities and circumstances, with the ability to pivot quickly when necessary

• Experience with other media buying solutions such as DSPs, paid social and native ads platforms  or Apple Search Ads would be highly beneficial

• A strategic thinker with a passion for innovation, and the ability to turn complex ideas into simple, actionable plans

• Track record of successful change and project management

• Strong attention to detail and experience in leveraging data and analytics to make informed strategic decisions and optimize product performance

• Passion for learning and self-improvement

In our team, we value:

• Sociability. Openness to communication, ability to formulate tasks clearly and concisely (written and verbal formats)

• Results orientation, flexibility. Willingness to go beyond the set tasks without limiting the areas of responsibility, as well as bring your tasks in line with the team and company global goals, implement the necessary changes, respond to changes

• Responsibility. Attention to detail, autonomy, willingness to take on obligations and comply with agreements

• Proactivity. The ability to set goals and achieve them. Creating opportunities without waiting for them to appear

• Orientation to development and self-learning, interest in new technologies. A constant desire to learn and develop your skills, gain new experience

We create comfortable conditions for cooperation focused on your rhythm of life, work and rest and offer:

Well-being

• Organization of medical insurance

• You will have an opportunity to use our mobile applications for free (yoga, running, fitness)

Growth and development

• Online corporate library

• Team of skilled professionals that share knowledge and support each other

Check out some of our products:

• Muscle Booster — musclebooster.fitness

• Yoga-Go — yoga-go.fit

• FitCoach — fitcoach.fit

• WalkFit — walkfit.pro

• Omo — bit.ly/OMOio