Offer summary
Qualifications:
Master’s or Ph.D. in Data Science, Statistics, Computer Science, Marketing Analytics, or related field., 8+ years experience in data science/analytics with marketing focus..Key responsabilities:
- Lead advanced marketing models to optimize strategy.
- Analyze campaign performance and advise on ROI.
- Implement predictive models for direct mail campaigns.
- Oversee multi-touch attribution and funnel analytics.
- Develop strategies for customer acquisition and retention.