PPC Manager - Middle

This is a remote position.

• Launch, optimize, and monitor PPC campaigns across platforms (including GA4);
  
• Ability to present the most important KPI’s (campaign ROI, conversions, budget predictions);
  
• Manage budgets, bids, and ad spend to maximize ROI across different campaigns and platforms;
  
• Research and select relevant keywords for campaigns and create engaging ad copy;
  
• Configure website conversion trackings (events/forms/e-commerce);
  
• Collaborate with content creators, web developers, and design teams for effective campaigns;
  
• Regularly communicate with internal teams to understand their goals, provide campaign updates, and discuss strategy adjustments.
  
• Stay updated on industry trends and competitor strategies (conduct regular competitor analysis to identify gaps, opportunities, and new trends that can be leveraged to gain a competitive edge in PPC campaigns.)
  
• Implement A/B testing to refine ad creatives and landing pages for better performance; Utilize audience segmentation to tailor ads to specific demographics and interests;
  
• Explore and implement automation tools to streamline campaign management tasks;
  

Requirements

• Analytical and performance driven mindset
  
• Previous experience executing and managing PPC campaigns and driving results;
  
• Knowledge about Search, Display, Remarketing (including Google Shopping, Hotel Ads, Amazon Ads)
  
• Proficiency in GA4 and ability to track marketing campaigns using Google Tag Manager;
  
• Knowledge about advertising & lead generation strategies;
  
• Budget Control: Manage PPC budgets and ensure campaigns stay within budget.
  
• Ability to analyze data and adjust campaigns for optimal performance
  
• Experience/knowledge in reporting platforms such as Looker Studio;
  
• Lead and motivate the PPC team, providing guidance and mentorship to ensure they meet their targets;
  
• Proficiency in English and Portuguese at a B2/C1 level is mandatory;
  

• Higher education in an area relevant to the position.
  
• Minimum 3 years of experience as an PPC Specialist;
  
• Excellent communication skills to communicate with clients and team members;
  
• Experience managing and mentoring a team of PPC specialists.
  
• Familiarity with HTML, CSS, and website development principles is a plus.
  
• Google Certifications such as GA4, Google Ad are highly desirable;
  

Benefits

• Health Insurance;
  
• Extensive learning opportunities, through our dedicated team;
  
• Remote first, work from home anytime helping you to forget crowds and traffic;
  
• Extra days off, enjoy the extra days we offer, including your birthday to Christmas Eve, rest and self-care;
  
• Fantastic culture, career progression and performance compensation;
  
• Flexible public holidays, swap days off according to your values and beliefs;
  
• Flexible schedule, manage your routine and goals with freedom and responsibility;
  
• Knowledge sessions, share your experience, related to your favourite topics and help others achieve their goals;
  
• Join your teammates on trips to industry festivals, and awesome events;