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Product Marketing Manager

Remote:

Full Remote

Contract:

Full time

Salary:

111 - 128K yearly

Experience:

Mid-level (2-5 years)

Work from:

United States

Offer summary

Qualifications:

3+ years of B2B software product marketing or management consulting experience, Strong written and verbal communication skills.

Key responsabilities:

Develop compelling messaging and positioning to differentiate Red Canary in the market
Collaborate with various teams for sales enablement, product launches, and marketing initiatives
Serve as a customer advocate to influence go-to-market strategies and product investments
Keep abreast of industry trends, analyst insights, and marketplace news for internal education
Create content for marketing programs and sales enablement tools

Red Canary Computer Software / SaaS SME https://redcanary.com/

201 - 500 Employees

See more Red Canary offers

Job description

Challenges You Will Solve

As a Product Marketing Manager at Red Canary, you will own many of the core initiatives that drive awareness and adoption of Red Canary’s intelligence-led Security Operations platform. Reporting to the Director of Product Marketing, this highly strategic role will lead cross-functional initiatives across our sales, marketing, customer success, partner, community, and product management teams to help develop, execute, and refine our GTM strategy. This will include messaging and positioning, content development, sales enablement, product launches, campaigns and other critical GTM initiatives.

What You'll Do

Contribute every day to an organization with an incredible culture, market-leading technology, and a relentless focus on doing what is right for our customers.

Create compelling messaging and positioning that will help Red Canary stand out in a crowded marketplace.

Partner with field leadership to understand and optimize the customer journey by ensuring the right message gets to the right person at the right time.

Work with strategic external technology partners and to identify and scale joint go-to-market products, solutions and programs

Serve as a voice of the customer internally to inform go-to-market and product investments.

Develop content for customer-facing teams to enable marketing programs such as datasheets, customer presentations, videos, webinars, blog posts, and case studies.

Partner with sales enablement and field marketing to develop the sales tools, playbooks and competitive analysis that turn demand into opportunities and revenue

Support product launches including developing launch briefs and messaging, coordinating internal sales and partner training and education, briefing analysts and journalists, and supporting corporate and field marketing in the development of marketing programs that drive demand.

Keep the pulse of industry trends, analyst insights, and the latest marketplace news. Leverage these to educate key constituents throughout the organization.

What Yo'll Bring

Strong written and verbal communication skills, proven by a portfolio of assets that supported business revenue growth

An analytical mindset, methodical approach to solving complex problems, and a proven ability to transform data into insights that change buyer and seller behavior

The desire and tenacity to lead high-impact, high-visibility business initiatives and advocate for your opinions

The adaptability to work in a fast-paced, hyper-growth organization combined with a desire to learn and grow

An inherent curiosity to understand how things work and what makes people tick

3+ years of B2B software product marketing or management consulting experience. If you lack this experience, tell us why your other experiences will help you succeed in this role.

Experience working cross-functionally to achieve shared revenue goals, balancing the needs of internal and external stakeholders

Compensation: $110,760 - $128,000 + bonus and equity

Application Deadline: August 16, 2024