Director of Demand Gen at Textio

Note: We support 100% remote work for applicants who reside in the following states: California, Colorado, Hawaii, Illinois, Massachusetts, New York, Oregon, Texas, Maryland and Washington.

Textio helps companies hire and retain diverse teams by eliminating bias in the most critical moments across the talent lifecycle. Textio gives you the tools to build high-performing teams by attracting diverse talent and supporting their career growth.

Are you looking for an opportunity to lead demand at an AI startup with an incredible customer base that's on the verge of launching an exciting new product? Textio is looking for a Director of Demand Gen to lead our growth strategy and turn our incredible brand awareness into predictable sales pipeline. If that sounds like you, keep reading!

Our marketing team is small, flat, fast, and collaborative. We're all "T-shaped" marketers with a strong general marketing foundation and deeper specialization. We support each other and contribute to common projects, with a shared goal of generating qualified sales pipeline. This role will be our team's resident authority in growth and revenue marketing and will play a key role in bringing bold, multi-channel campaigns to life.

As our demand gen leader, you'll play a crucial role in driving our company's growth. This position involves orchestrating campaigns, cracking open new channels, and collaborating across the company to get results. We are searching for a marketing leader with a genuine passion for standing out and winning. If you write your own playbook and thrive in a fast-paced environment, we encourage you to apply.

What you'll be doing:

• Develop strategies to attract qualified leads and ensure a smooth and successful handoff to the sales team
• Define a quarterly demand generation plan, working closely with the rest of the marketing team to prioritize the right channel mix to meet revenue targets
• Own funnel optimization, including lead flow, scoring, nurture, and automation
• Optimizing on our existing sales-led growth engine while helping design and develop new product-led growth experiments
• Create reports and dashboards to track key performance metrics, leading a weekly cross-functional pipeline council
• Recommend improvements to the marketing technology stack and tools
• Partner with design to optimize the marketing website for engagement and conversion
• Develop and maintain marketing dashboards and reports to track performance and inform strategic decisions
• Build and segment target accounts and audiences, enhancing personalized marketing efforts and outbound sales prospecting
• Be responsible for and enhance technical SEO to improve organic discoverability

We'd love to hear from you if you:

• Have a low ego but a strong point of view
• Are passionate about DEIB
• Have validated experience in a demand gen leadership role, preferably in B2B SaaS
• Bring deep digital marketing expertise across paid media, social media, website conversion optimization, and email marketing
• Are strongly familiar with HubSpot, including workflows and dashboards
• Demonstrate familiarity with technical SEO principles and effective strategies
• Have excellent analytical skills and can dive into data to uncover insights and make informed recommendations
• Have strong project management skills, with the ability to lead and handle multiple projects and initiatives simultaneously

Benefits

We are looking to build a truly diverse, equitable, and inclusive team. We have a number of outstanding benefits to support that.

• We offer flexible schedules and unlimited time off. Take vacations to recharge and work the schedule that makes sense for you. We’re about long-term growth and success, so that means working sustainably.
• We provide outstanding health care, dental, and vision coverage for you and your family.
• Paid time to volunteer at non-profits. If you volunteer enough, we’ll match your hours with donations.
• On demand mentoring with Bravely.

Textio embraces diversity and equal opportunity in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.

Textio requests applicants shared demographic information because having a recruitment process that is fair and unbiased is at the core of who we are and what do. The information we collect helps us measure, and holds us accountable to, our progress towards building a diverse and inclusive workplace. The data enables us to perform internal analysis on our hiring practices. If we see any unintentional biases or disparities in our process, we can work to address and eliminate them. It allows us to continuously improve our hiring procedures and make them more equitable and hold ourself true to being able to hire and retain a diverse team.

Please note that providing this information is completely voluntary. Any information you provide will be kept confidential and will not impact your chances of employment in any way. The data is used strictly for statistical purposes and to ensure fairness in our hiring processes.

Textio will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you require any accommodation please contact our recruiting team at recruiting@textio.com.

Working at Textio is outstanding. Learn more about our philosophy, benefits, and team at https://textio.com/careers/.