Creative Lead

This is a remote position.

Digita Global Marketing Ltd. (DGM) is a full-service communications (creative, advertising, marketing) agency based in Kingston, Jamaica. Our vision is to inspire innovation and incubate creativity in the global media, technology and advertising landscapes.

To make this vision a reality, we are recruiting intuitive, talented, disciplined, and driven individuals to accompany us on our regional and global expansion journey. We are offering an opportunity to an experienced high-performer who places excellence as their baseline and is willing to work diligently, creatively and dynamically to achieve our goal collaboratively.

If you have the above mindset, keep reading. Below we have detailed the mental (soft) and material (hard) skills that are non-negotiable for success in this position.

Roles & Responsibilities

• Develop and manage the guidelines, best practices, and processes for the creative department.
  
• Innovating the latest in visual solutions.
  
• Innovate with new design thought and languages, human-centric design, experiential design etc.
  
• Manage the creation of UX & UI designs and assist in developing web-based platforms and mobile applications.
  
• Work closely with the executive team to develop, implement and monitor the Company's strategic and branding plan to improve reach and market share.
  
• Manage the day-to-day activities of the creative department.
  
• Work with the brand team to produce new ideas for company branding, promotional campaigns, and marketing communications.
  
• Direct brainstorming meetings and creative sessions.
  
• Manage the creative process and projects from concept to completion.
  
• Translate marketing objectives into clear creative strategies.
  
• Give oversight to Web, Graphic & Motion Designers and other members of the creative team.
  
• Review work, troubleshoot and provide feedback to creative teams.
  
• Collaborating with Marketing & Customer Relationship Officers to obtain knowledge of the client's requirements.
  
• Directing and motivating teams of art directors, illustrators, copywriters etc., to help them use their talents effectively.
  
• Ensure designs and content reflect consistently and positively the brand image and company ideals.
  
• Serve as a liaison between the marketing and creative team and between the creative team and individual clients.
  
• Story boarding or translating ideas to the creative team.
  
• Evaluating and, if necessary, altering the content of projects before completion.
  
• Any other reasonable duties assigned by the CEO.
  

Requirements

1. A Bachelor's Degree in Design, Fine Art or similar is required.
   
2. Minimum 7 years of professional design or creative experience, particularly with, but not limited to, web, print, radio, television, social and emerging technologies.
   
3. Prospective applicants must demonstrate that they possess the skills, mindset and attitude to do a great job and a detailed track record of leadership experience and have in-depth knowledge of brand development and multichannel marketing models.
   

Mental Skills

1. Critical Thinking - The ability to problem solve, research, and make suggestions for achieving clients' goals.
   
2. Assertiveness - A mindset of complete ownership of assigned tasks and projects towards client goal fulfillment while keeping with organizational policies and principles.
   
3. Integrity - Willingness to own up for mistakes and find strategies to remedy them. Strong moral principles.
   
4. Detail-Oriented - A master at finding the needle in the haystack.
   
5. Team Player - A willingness to jump in and provide support within and outside your core department.
   
6. Communication - You have the gift of gab and the gift of the slab (Strong verbal and written skills are required).
   
7. Leadership - Ability to manage a team, projects and resources.
   

Material Skills

1. Copywriting - Skilled in crafting SEO-friendly messages and writing creative briefs and web/social/print/video script copy for creative campaigns.
   
2. Analytical Skills - The ability to analyze data and identify trends allowing for better decision-making tied to core KPIs as identified in campaign strategies.
   
3. Creative Ideation - The ability to ideate on campaign concepts and specific pieces of content across the web and social media (digital space).
   
4. Project Management - The ability to manage varied components of campaigns and projects within time-bound targets, ensuring delivery. The capacity to manage 3-5 clients simultaneously.
   
5. Business Development -The ability to advocate the value of the creative program by building relationships and promoting the organization with tenacity and passion.