Backlink Acquisition Specialist

As a Backlink Acquisition Specialist at Multilogin, you will be at the forefront of our digital marketing efforts by driving our backlink acquisition strategy. 

> This role combines analytical research using SEO tools and online resources with strategic outreach and negotiation.
You will identify and target high-value websites, forums, and platforms to secure quality backlinks that enhance our online presence and improve search engine rankings.

> Your day-to-day responsibilities will involve thorough keyword research, direct communication with website owners and platform managers, and negotiating terms to acquire backlinks, often securing them through purchase. You will document your activities meticulously, analyze the effectiveness of acquired links, and report on your progress.

This position is ideal for someone who thrives in a dynamic environment, enjoys the challenge of negotiation, and has a keen eye for detail. You will collaborate with various marketing teams to provide valuable insights and contribute to our overall SEO strategy.

Responsibilities:

• Proactively reach out to website owners, platform managers, and other relevant contacts to negotiate and secure high-quality backlinks.
• Acquire backlinks that meet specific criteria, maximizing the value of each link.
• Establish and maintain strong relationships with webmasters, bloggers, and other stakeholders to facilitate ongoing backlink opportunities. Regularly follow up and nurture relationships to ensure long-term collaboration and backlink sustainability.
• Analyze provided keywords to identify potential backlink opportunities and optimize outreach strategies based on keyword relevance and SEO impact. Conduct occasional keyword research as needed to supplement the provided keyword lists and identify new opportunities for backlink acquisition.
• Work closely with content creators and designers to develop compelling ad materials and content that can be used to support backlink outreach efforts.
• Analyze the effectiveness of acquired backlinks using SEO tools and metrics, and report on progress.